Steph Curry tops off the year by eclipsing another milestone: the launch of the Curry Flow 10 – his tenth signature shoe with Under Armour and third under Curry Brand. With the launch of the Curry Flow 10, Stephen becomes just the ninth athlete in history to release ten signature shoes and the first Under Armour athlete to reach this landmark.
The 10th Signature Shoe
Building on the successes of Curry Brand’s past two signature models, the Curry Flow 10 optimizes both UA Flow and UA Warp 2.0 technologies to enhance on-foot feel by making the shoe feel lighter and more breathable.
The elevated Warp 2.0 technology features strategically placed tapes of varying widths on the upper, placed according to highest stress loads during Stephen’s hard and fast cuts, to fine-tune on-court movement and create unparalleled support and comfort.
With a thicker midsole and sock liner, Curry Flow 10 moves the needle on cushion and stability. The enhanced on-foot feel also comes with hidden details to commemorate the milestone, such as the elongated X found on the bottom of the shoe and easter eggs in each colorway for sneakerheads to enjoy.
Behind the Colourways
Each of the Curry Flow 10 colorways reimagine looks Stephen wore during important moments throughout his career and honors the people and places most important to him. In addition to Iron Sharpens Iron, the first handful of Curry 10 releases include:
- Sour Patch builds on the Sour Patch Kids collection first debuted with the Curry 7, paying homage to Stephen’s ‘sour then sweet’ mentality on the court and his undeniable sweet tooth. The colorway offers a provocative patch pattern with encrusted synthetics that mimic the texture of the candy.
- Northern Lights, which first launched with the Curry 2, has long been a crowd pleaser and is often seen on Stephen’s feet during the holiday season. The reimagined Curry Flow 10 colorway includes reflective materials and evolved fade executions.
- More Magic, which debuted on the popular Curry 4, pays homage to the Lunar New Year with an iridescent design and honors the magic that Stephen creates on the court. When the colorway first launched, only a limited quanity was available, so bringing back this sough-after colorway allows fan everywhere another chance to grab some of Stephen’s magic.
- Treasure Island was born from the idea of finding something and creating a treasure out of it. The colorway also reflects Treasure Island itself, which connects San Francisco to the East Bay, honoring the Warriors’ move from Oakland to San Francisco.
More exciting colorways to come in 2023.
Curry Flow 10 Product DNA
- UA WARP upper technology provides enhanced comfort & control throughout dynamic basketball movements
- Half-bootie upper lining for superior fit, comfort & lockdown
- TPE-blend sockliner with low compression set for energy return & longevity
- UA Flow cushioning technology is super-light, bouncy & provides insane grip
- Internal midfoot shank adds support & stability to every move
- Durable UA Flow outsole provides better court feel so you can cut & stop/start faster than ever before
- Weight: 12.5 oz
