Levi’s launches the next iteration of its “Buy Better, Wear Longer” campaign in Singapore, which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. The campaign reinforces the lifestyle brand’s mission to help you love your jeans for decades, not seasons.
The Buy Better, Wear Longer campaign is both a plea and a promise. It’s a plea for consumers to be more intentional about their purchasing decisions and to look for ways to rewear, repurpose, and hold on to their clothes as long as possible before passing them down to future generations.
It is also a commitment from the brand to continue its work on numerous fronts; to be responsible stewards of the natural resources used, to innovate across its design and manufacturing platforms to become more sustainable, and to move towards more circular products and practices across the board.
Buy Better, Wear Longer at VivoCity from 23 – 27 November
The Buy Better, Wear Longer pop-up activation will run from November 23rd to November 27th at VivoCity, where the iconic Levi’ Tailor Shop will make its long-awaited debut for a limited time.
Customise your Levi’s denims with patches and embroidery and make it uniquely yours.
Sign up for How-to DIY workshops, where you will create your own pouch from upcycled Levi’s denim fabric and leave equipped with the skills to repair your own threads.
Donate, don’t throw – give your old pairs of jeans new life and Pay It Forward at our recycling bins where they will be collected and upcycled.
A Cinematic Short Film
Taken from the perspective of a pair of Levi’s, the film tells a multigenerational story through the life of its most iconic design – the 501. Transformed through the decades with each owner, adapting to the style of the times, the 501 is just as relevant and wearable today as it was in the 1960s. Watch it here.
For more information on Levi’s latest sustainability efforts, reports and goals, please visit here.