PUMA announced as the new Official Apparel and Footwear sponsor for the Standard Chartered Singapore Marathon 2022 (SCSM), PUMA is pleased to introduce its upcoming #RUNPUMA activation in anticipation for SCSM 2022.
With this, PUMA will be launching the #RUNPUMA activation to connect and bring runners together through a series of exciting PUMA activations.
PUMA Community Run
PUMA plans four scenic runs across various locations in Singapore throughout the month of November. Touching on the community pillar of #RUNPUMA, the PUMA Community Run aims to provide runners with a community where they can train with through these scenic group runs while having different immersive experiences and environments such as being surrounded by nature and a spectacular view of Singapore’s city skyline as they train.
The runs will take place at the following locations:
- 13 November, Sunday – OCBC Square, 8am / 9am to 12pm
- 19 November, Saturday – Bay East Bridge, 8am / 9am to 12pm
- 27 November, Sunday – Oasis Terraces, 8am / 9am to 12pm
- 30 November, Wednesday – Marina Barrage, 6pm to 10pm
PUMA Run Village
Inspired by the race village style and global run design, the PUMA Run Village provides an essential post-run morale booster for runners through three experiential zones inspired by the key pillars of nutrition, recovery and gear.
Post-run, you can rejuvenate at the different PUMA stations such as getting a quick bite with complimentary bangles and drinks to rehydrate at the PUMA Fuel Zone and get post-run recovery through sports care and massages provided by Theragun & Starbalm, which PUMA has partnered with at the PUMA Recovery Zone.
PUMA Product Zone
As part of the PUMA Run Village, PUMA will have a PUMA Product Zone where you get to trial the innovative PUMA Deviate NITRO 2 running shoes and get an exclusive preview of two highly-anticipated PUMA running shoes from the upcoming Spring Summer 2023 range – the limited-edition PUMA x SCSM 2022 Deviate NITRO Elite 2, as well as the PUMA Fast-R NITRO Elite.
PUMA Deviate NITRO 2
The PUMA Deviate NITRO 2 is the max cushion, max performance running shoe that makes going faster, even easier. The improved version of v1, the Deviate NITRO 2 includes NITRO Elite foam for improved responsiveness, a reworked collar to reduce heel slip, and a lighter, asymmetrical base that works better with the human body across all distances – be it short runs, marathons, and even ultras.
PUMA Deviate NITRO Elite 2
The PUMA Deviate NITRO Elite 2 is the brand’s latest innovation with groundbreaking engineering for racing and built to make athletes faster. Specifically engineered to improve speed on race day, this second generation of the brand’s marathon race also features a better heel fit and improved rocker.
Enhanced with PUMA’s new supercritical peta-based NITRO Elite foam, newly evolved carbon fiber PWRPLATE technology, the PUMA Deviate NITRO Elite 2 offers runners max responsiveness and propulsion for their race day. The highly-anticipated new Deviate NITRO Elite 2 running shoes features the official SCSM colourways of green and blue, as well as exclusive PUMA x SCSM 2022 insoles.
PUMA Fast-R NITRO Elite
The PUMA Fast-R NITRO Elite is another of the brand’s latest innovation for marathon racing – a high-level distance racing shoe with a separate midsole and two different foams. The PUMA Fast-R NITRO Elite features the brand’s new supercritical peta-based NITRO Elite foam, newly evolved carbon fiber PWR PLATE technology, PWRTAPE, PUMAGRIP LT, and a grooved heel for optimized running efficiency.
You will also get a complimentary PUMA x SCSM 2022 shoe carrier, specially designed for this marathon race, when you purchase either of the new, limited-edition silhouettes.
The PUMA Deviate NITRO 2 shoe trial is for those who have pre-registered. Sign-up for your slot here.