Mandai Wildlife Group is launching a new campaign, Choose Good with Mandai, which focuses on the intrinsic value of wildlife to raise awareness of the symbiotic relationship between people, nature and the world.
The campaign will highlight different actions we can take daily – conscious choices which will go a long way in protecting wildlife and preserving natural resources for future generations – like consuming plant-based foods and saving ‘ugly foods’, to choosing products that are sustainably sourced and made.
The Choose Good with Mandai initiative hopes to draw people towards simple ways of lowering their environmental impact, and at the same time, inspire a deeper appreciation for nature and wildlife.
As part of the campaign, you can look forward to the rollout of two key activities – the Choose Good Food Trail which runs from 21 October to 25 November 2022, and the Choose Good Game Challenge which takes place from 18 November to 16 December 2022.
Choose Good Food Trail (21 October to 25 November 2022)
The Choose Good Food Trail kickstarts the campaign. Mandai Wildlife Group has teamed up with 20 like-minded F&B brands to create exclusive food items and grocery bundles inspired by the diets of wildlife such as bananas, papayas, seeds and grains. The initiative hopes to spark conversations about the roles that animal species play in our natural ecosystem which contribute to a healthy planet, while highlighting the dependencies between wildlife and humans.
This collaboration spotlights 14 animal species including the Celebes Crested Macaque, Malayan Sun Bear and Asian Small-Clawed Otter. The partners have also committed a portion of their proceeds from the items created, for Mandai Wildlife Group’s conservation efforts in Singapore and the region.
The curated food trail highlights three important roles each species plays in maintaining balance in the ecosystem – through seed dispersal, nutrient cycling and managing wildlife populations.
Embark on this journey of discovery about the importance of wildlife in our world and rally others to join in by sharing your experience on social media with #choosegoodwithMandai. Posts on Instagram that include at least five dishes from the Choose Good Food Trail stand to win prizes worth up to SGD5,600.
Choose Good Game Challenge (18 November to 16 December 2022)
The second part of the campaign features the Choose Good Game Challenge where you can choose your favourite animal character and go on adventures to save ugly food, as well as collect sustainably sourced seafood and plant-based food items.
The game is set against everyday backdrops and living spaces such as the supermarket and kitchen. Through light-hearted educational comics and fun facts, you will learn about how conscious choices go a long way in protecting the environment. For instance, you will look out for seafood packaging with labels like the ASC green tick or the BAP logo that involve processes which do not harm the ecosystem. You will learn that they can make good choices by opting for seafood that is responsibly fished or farmed instead of products derived from trawling which is widely used but destructive to the environment.
The Choose Good Game Challenge encourages you to progress through stages where you get to make more good choices. Prizes include the signature Panda Tour at River Wonders and a private buggy tour around Singapore Zoo, amongst many others.