Tinder is rolling out School of Swipe, its first-ever crash course in online dating, tailored for young adult singles looking to navigate modern-day dating.
A first-of-its-kind initiative for the app globally, School of Swipe offers guidance on the online-to-offline dating journey and is a long-term initiative created by Tinder to help Singapore singletons build confidence as they seek out new connections.
Young daters looking to take the tips from School of Swipe to an IRL vibe check will also be able to do so at Tinder Mixers, a series of in-person events which will be held later in the coming months.
A recent survey by OnePoll, commissioned by Tinder of 500 Singapore residents between the ages of 18 and 25 conducted in April 2022, reveals that young people in Singapore most commonly feel “hopeful” (61%) and “excited” (56%) about their dating future and yet, when it comes to obstacles standing in the way of them exploring new connections, around half (50%) of those interviewed say that they “feel awkward” or hesitate in making the first move.
Although over 75% of those surveyed say that they feel free to be themselves and choose the person they want to connect with on a dating app, about two-thirds find it difficult to start conversations with matches.
School of Swipe
School of Swipe has been built as an easily accessible mobile-first wingmate where online dating is demystified with how-to tips presented in a vibrant and informative way, focusing on common challenges shared amongst Singapore daters.
In doing so, Tinder aims to inspire and ignite a fun and safe dating experience for every young single looking to meet someone new. Featuring a series of how-to guides, School of Swipe accompanies daters through the entire journey of online dating: from setting up a profile to setting up the first date.
Hopeful singles will find how-to tips to rock a good conversation, make a real-life connection and safely explore potential connections on Tinder for every mood and activity.
How to: School of Swipe
Step 2. Slide across the screen to navigate modules including App Academy, IRL Dating and Safety Syllabus
Step 3. Each module offers a series of classes presented in cheerful illustrated infographics to help singles feel more confident in online dating. The infographics can be downloaded.
Step 4. Share the link with a friend and be a wingmate!
Tinder’s School of Swipe microsite is now live. Tinder Mixers will also be available at a later date.