Kotex Singapore launches its campaign “Unstoppable Together” in partnership with lifestyle brand kāi by bellywellyjelly, and its founder, Christabel Chua. The campaign builds on last year’s successful Unstoppable campaign which inspired girls and women to believe that they are unstoppable in reaching their goals.
This year, with Unstoppable Together, Kotex aims to encourage girls and women to find their trusted community of empowered females and build a support system as they work towards these aspirations. This is part of the brand’s mission to ensure that period stigma will not be a barrier to any girl or woman’s progress.
Unstoppable Together is championed by Kotex Singapore and Christabel, who is known as a young female entrepreneur and a familiar face in the local community. She often uses her platform to share about her journey as a business owner and personal growth, including how her close circle of friends are her pillars of support, and are always there to uplift her through any challenges and offer advice.
Through this campaign, she shares stories of female empowerment and sisterhood, and have joined forces with her closest friends to form her girl squad made of other powerful, hardworking, women in her life, Sophia Chong, mother of one and a business owner, Judith Lee who is a banker, and Winnie Ong, founder of local fashion label.
As part of the campaign, kāi has designed a limited-edition functional tote bag with a design that is inspired by her girl squad. Thoughtfully created, the tote bag has two side pockets and has a slot for users to hold their water bottle, a way for users to keep organised as they work towards their goals and with designs that serve as a reminder to be unafraid and bold with their squad by their side. The bag (worth S$38.80) is available for free together with S$20 purchase worth of Kotex Products including the Kotex Luxe range from now till 31 August 2022 or while stocks last.
To redeem the Unstoppable Together kit, the original receipt will have to be presented at the customer service counter or cashier counter at participating retail outlets islandwide.
For more information on the promotion and the full list of participating outlets, please visit here.
