Millennium Hotels and Resorts launches M Social Decentraland, making it the world’s first hospitality group to operate a hotel in the metaverse virtual world.
Modelled on different M Social hotels around the world, the new hotel encapsulates M Social’s brand essence of being a trendsetting lifestyle and aims to be a place for all to gather and discover the virtual reality universe of Decentraland.
Located near Genesis Plaza, at the heart of Decentraland, the latest hotel by Millennium Hotels and Resorts sits on prime digital land. Similar to its brick-and-mortar sister hotels, M Social Decentraland is positioned as a hub for you to discover new experiences and connect with people.
The virtual hotel flaunts a giant “M” on each of its four sides, with glass exteriors and neon pink accents creating a sleek interior look.
Once you step inside M Social Decentraland, you can interact with an avatar that welcomes you in the lobby.
The avatar will guide you on a journey of discovery through the hotel.
Reach the top of Decentraland and stand a chance to win real world hotel surprises.
Once you reach the top, you will be asked to take a screenshot next to the ‘beast’ and post it on social media with the hashtag #MSocialDecentraland.
M Social’s staff will then reach out via social media with a digital voucher which you can use to redeem products at M Social’s physical brick-and-mortar hotel in the real world.
In the upcoming months, Millennium Hotels and Resorts will be in discussion with like-minded partners on future collaborations. You can also look forward to treasures and surprises when you visit M Social Decentraland.
Future integration for the hotel will include linkage to the M Social website and special events to mark special occasions like Valentine’s Day and New Year’s Day.