SGAG marks its 10th anniversary on 6 February. Founded in 2012 by Adrian Ang and Karl Mak, SGAG has grown to become one of Singapore’s leading digital media brands, reaching out to millions in the country.
This month, the SGAG team will mark the milestone with a series of appreciation events for its partners and followers, starting with an anniversary music video “Who knows SGAG more?!” that will go live on SGAG’s platforms starting on 6 February.
SGAG will also shift its focus to define the future of entertainment in Singapore for its next phase of growth. Beyond content production, the team aims to expand the brand’s online and offline touchpoints to engage its audiences, as well as to nurture a new generation of content creators who can contribute to the brand’s vision of increasing emotional uplift and resulting in a positive brand experience.
To mark its 10th anniversary, SGAG will be releasing a series of special content across its Facebook, Instagram, YouTube and TikTok channels to thank its fans:
- Who knows SGAG more?! (6 February, 8 PM) – Maddy presents SGAG’s best works throughout the years in an anniversary music video
- SGAG 10th Anniversary Reunion (7 February, 8 PM) – SGAG’s old cast makes a triumphant return as they sit down with Xiao Ming, Nadia and Sya to look back and share more about SGAG classics, as well as new behind-the-scenes footage that are not to be missed.
- SGAG 10th Anniversary Special (9 February, 8 PM) – We shine the limelight on SGAG’s amazing production and technical crew who have worked tirelessly to bring content to our followers 24/7 in a whimsical piece.
- SGAG 10th Anniversary Microcontent (from 6 February) – Follow SGAG’s social channels to catch throwbacks to old-school SGAG content, as well as engage in quizzes and memes that will delight old and new fans.
Over the last 10 years, here are 10 SGAG milestones achieved by the team:
- 2.46 million followers across SGAG’s Facebook, Instagram, YouTube and TikTok platforms
- 135 number of memes created monthly
- 25 number of videos created monthly
- 5.57 million number of views their videos garner on average per month
- 2,118 number of campaigns till date
- 60 full-time SGAG staff
SGAG is part of Hepmil Media Group, which is currently present in Indonesia, Malaysia, and the Philippines, has recently raised US$10 million in its Series A funding round aimed at supporting its expansion plans in Singapore and the region in 2022.
The funding will further deepen the content capabilities of SGAG, as well as MGAG and PGAG to support new niche content areas, including social commerce capabilities.
Follow SGAG on these platforms: Facebook, Instagram, YouTube, and TikTok.
