Dyson today unveiled the latest chapter in its fast-expanding direct to consumer retail approach, introducing advanced virtual reality technology to enable its customers to experience and test Dyson technology hands-on from their own homes using a VR headset.
The new Dyson Demo VR allows customers to trial, test and understand Dyson’s products in an immersive, virtual, online environment. The technology used draws on many of the same visualisation and simulation technologies that Dyson engineers use to prototype, test and develop new products and software in the lab.
The enhanced customer experience brings the best of the physical, offline world together with the convenience and dynamism of the virtual world. This will be paired with the newly launched live streamed events on Dyson’s direct websites and 1:1 video demonstrations hosted by Dyson experts to enable customers to better understand which technology is right for them.
The Dyson Demo VR is the first virtual store of its kind and is available through the Oculus store from November 23th November in Singapore. The VR experience will iteratively update and improve over time, with phase one including:
Product Demonstrations – Trial the Dyson Supersonic hair dryer, Corrale straightener and Airwrap styler on a variety of hair types.
Inside the Technology – Take a look inside each piece of technology to understand more about how the technology works through visual animations and interviews with Dyson engineers.
Home Trialing – Whether your home has carpets or hard floors, see how Dyson technology would interact with various features of your home to ensure you’re getting the right product for your environment.
Future releases will include a virtual shopping experience with the functionality to also speak with a Dyson Expert all from the comfort and convenience of home.
This new launch forms a part of Dyson’s growing focus on direct to consumer retail both on the highstreet and online. These virtual experiences will complement Dyson’s 318 existing physical Dyson Demo stores worldwide, 30 of which have opened in city centres during the COVID-19 pandemic. 19 more are planned for 2021 and 23 through 2022.
