UNIQLO announces that it has released the 2021 Fall/Winter PETER RABBIT Digital Collection Book in collaboration with Frederick Warne & Co. This digital pop-up book uses augmented reality to bring Beatrix Potter’s beloved characters to life in 3D.
The UNIQLO and JW ANDERSON collaboration collection that launches in December will also celebrate the beloved character within the adult apparel range.
Next year marks the 120th anniversary of the first official trade publication of The Tale of Peter Rabbit by Frederick Warne & Co. The Peter Rabbit Digital Collection Book will present characters from THE WORLD OF PETER RABBIT in an exciting pop-up style book that highlights offerings from the latest UNIQLO and JW ANDERSON collection.
Peter Rabbit Digital Pop-up Collection Book
Instructions for using the Peter Rabbit Digital Pop-up Collection Book:
- Scan the QR code with your smart phone or follow this link.
- The collection book will appear in the photographed area.
This content will only be activated on mobile device such as smartphones or tablet.
UNIQLO and JW ANDERSON 2021 Fall/Winter Collection
The line was developed on the theme of “British classics. Designed for life today.” This LifeWear offering combines the innovative designs that JW ANDERSON brings to Britain’s traditional apparel with UNIQLO’s commitment to fit, materials, and functionality.