As part of the Celebrating Fathers 2021 campaign for Father’s Day in Singapore this year, the Centre For Fathering is partnering with Grab, Lalamove, and ComfortDelGro to distribute over 5,000 plant-based burgers for over 1,200 drivers at four SAFRA locations islandwide on 20 and 27 June.
Drivers can expect to collect plant-based burgers donated by The Social Kitchen from SAFRA Toa Payoh, Yishun, Tampines and Mount Faber outlets between 12 PM – 3 PM.
The burgers will be given out on a first-come-first-serve basis, and each driver is entitled up to 4 burgers for their families to enjoy.
Honouring frontline workers like drivers who have worked hard to provide for their families during the difficult Covid-19 period, this initiative publicly recognises the perseverance and commitment it takes for fathers and caregivers to weather tough storms to defend and nurture their families.
Celebrating Fathers 2021 is also heralding Father’s Day with a lineup of virtual and live events to celebrate the many roles fathers play and encourage fathers to bond with their families.
Highlighting the “Roles of a Father” during this COVID-19 season, the 6th iteration of this campaign was created to recognise and encourage dads who are taking up multiple roles for their families.
Instead of playing traditionally patriarchal roles in the household as provider and protector, 21st century fathers are now doubling up on their roles as their children’s playmates, comforters, cheerleaders, counsellors and coaches.
Exciting Lineup of Father’s Day Activities
The Celebrating Fathers 2021 campaign kicked off on 29 May 2021, with the virtual [email protected] Forum 2021.
Apart from the [email protected] Forum, there will also be a mixture of online and offline activities over the span of these 2 months, for families to spend quality time together.
Visit the last remaining Kampong village in Buangkok, Singapore with the Let’s Go Tour, make personalized gifts for mom or dad in a guided art programme, or create a simple game on Scratch to learn simple coding techniques.
And as a show of appreciation for dads, the first 2,000 families to register on the Celebrating Fathers 2021 website will also receive an exclusive Celebrating Fathers Family Pack which consists of father-child bonding activities such as an inflatable ball design contest which fathers can design together with their children and submit to win prizes.
Special food and retail deals will also be offered to fathers and families who are spending time bonding over the June holidays.