[Store Visit] ONE assembly at Raffles City: Beauty and lifestyle destination in town - Alvinology

[Store Visit] ONE assembly at Raffles City: Beauty and lifestyle destination in town

There’s something to be said about the lure of beauty counters at department stores.

I hold fond memories of tagging along with my mum while she flitted from one beauty counter to the next, restocking on her favorite products while getting swayed and tempted by the new seasonal offerings and latest promotions by the different beauty brands, the perfectly coiffed ladies behind the counters ever ready with smiles and product knowledge to offer.

So was I excited to check out the newest beauty destination in town, a BHG X Raffles City Collab gathering iconic and familiar brands as well as new exciting brands under one roof- ONE Assembly, level 1 and 2 of Raffles City Singapore.

[Store Visit] ONE assembly at Raffles City: Beauty and lifestyle destination in town - Alvinology
ONE Assembly: Spacious Beauty Hall featuring familiar and iconic brands.

The beauty hall is at level 1, here’s a little preview of what you can expect.

During lunchtime on weekdays, the beauty hall is a therapeutic space for office ladies from the nearby CBD offices, who unshackled from their desks for the precious lunch hour, find themselves drawn to the elegant interior of the space, all the curated beauty and self-care products holding the promises of a more relaxed, beautiful, and altogether better self.

[Store Visit] ONE assembly at Raffles City: Beauty and lifestyle destination in town - Alvinology
ONE Assembly: The first ever Allura counter in Singapore offers K-Beauty brands Asis-Tobe, Privia, 57N, and Somebeau.

Store Location
Raffles City Shopping Centre
252 North Bridge Rd, #01-01/02, Singapore 179103

Store Operating Hours
Sun – Wed: 11am – 8pm
Thu – Sat: 11am – 9pm

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