Dropping in Singapore on 24 February, Pomelo and TikTok join forces over a unique fashion collaboration – Pomelo x TikTok. Centered around the theme ‘Be Bold Be YOU’, the vibrant, expressive collection encapsulates the creative diversity of the TikTok brand, and the authenticity of the individuals within the community.
Pomelo x TikTok
Through this one-of-a-kind 13-piece capsule collection, Pomelo and TikTok aim to inspire Gen Zs and Millennials to boldly express themselves through a mix of unique, contemporary fashion pieces.
Pomelo and TikTok hope to empower young women to embrace their personal styles by expressing themselves in a way that exudes creativity, confidence, and originality.
Rounding off the collection is a range of must-have accessories, including tinted shades and mini crossbody bags to elevate and complete your street look.
To celebrate the launch of Pomelo x TikTok, Pomelo will be hosting a special shoppable Livestream Show on the Pomelo App and Facebook page on 24 February (8 PM), where pieces from the collection will be unveiled for fans to get a closer look at the coveted collection.
#BeBoldBeYou TikTok challenge
Alongside the unique apparel, Pomelo is excited to introduce the #BeBoldBeYou TikTok challenge for all fashion enthusiasts from 24 February to 5 March.
Users can take part by styling their favourite looks and showcasing multiple facets of their personal style, be it bold, expressive, or confident.
The most creative entries will stand a chance to get their hands on the full collection and win prizes worth up to USD$300. Pomelo x TikTok Collection will be exclusively available here, the Pomelo App and in stores from 24 February 2021 in Singapore, Thailand and Malaysia. Prices start at S$24.