Waterway Point and the Singapore Kindness Movement are inviting shoppers to spread joy, warmth and hope in the community through a thoughtful campaign titled #HighFive with Singa this Christmas!, as we draw a close to 2020.
Through the campaign, shoppers are encouraged to join Singa the Kindness Lion with a virtual high five, and spread kindness throughout community with simple gestures or messages of encouragement and positivity. With every contribution to this cause, the campaign strives to create a cascading effect of kindness and graciousness throughout Singapore
In celebration of such acts of kindness, and to continue spreading the festive cheer this season, shoppers are encouraged to join the #HighFive with Singa this Christmas! campaign to strengthen this collective, caring spirit – one act of kindness at a time.
#HighFive with Singa this Christmas!
In the month of December, over 50 heartfelt messages of kindness and encouragement from community leaders, local celebrities, kindness ambassadors, SKM VoLKs (Voices of Loving Kindness), and other familiar faces in the community will be displayed on a unique Singa Christmas Tree at the Waterway Point Village Square at Level 1, West Wing.
Standing at four metres tall, the Singa Christmas Tree comprises over 50 Singa figurines each holding a message card, and marks the visual centrepiece of the campaign.
Video messages will also be shown on television screens at the Village Square, complementing the Singa Christmas Tree for all to join in this collective movement of spreading joy and kindness.
Support a Family in Need
To join in the festivities and pass on these acts of kindness within the community, shoppers can make their own gifts of kindness in front of the Singa Christmas Tree! To do so, they can simply raise their hand for a symbolic high five gesture with Singa, post a photo of their gesture on Instagram with the official campaign hashtags “#High5Singa” and “#WWPXmas20”, and share their own words of encouragement in the captions.
As the mall’s pledge to give back to the community, Waterway Point will donate a 5kg bag of rice for needy families through The Food Bank Singapore for every photo posted with the official hashtags “#High5Singa” and “WWPXmas20”.
Up to 1,000 bags of rice will be distributed, which can provide up to 16,600 meals across Singapore.
How to Participate
For every post on Instagram with the official hashtags, a 5kg bag of rice will be donated to The Food Bank Singapore by Waterway Point.
To join the #HighFive with Singa this Christmas! campaign, shoppers can follow these four steps:
- Snap a photo of themselves doing a high five gesture with Singa Christmas Tree.
- Share the photo on Instagram and pen down some words of encouragement in the captions.
- Include the hashtags #High5Singa and #WWPXmas20 in their captions. Shoppers are reminded to set their accounts to public, for ease of tracking.
- Follow Singapore Kindness Movement (@kindnesssg) and Waterway Point (@waterway_point) on Instagram, for updates on the campaign.
By posting their messages of kindness on social media, shoppers will stand a chance to receive one of 10 special sets of Singa NDP Limited Edition Box Set and a $50 Frasers Property Digital Gift Card, or one of 50 DIY Singa in a Bauble – a white mini resin Singa figurine that can be painted or decorated in any way to express their creativity.
Shoppers can also choose to gift this iconic kindness mascot to others this Christmas. Exclusively for this Christmas, 450 Singa Plushies (valued at $19.90) and 550 Singa “Kindness In A Bottle” Eco Bottle Sets (valued at $28.80) are sure to bring smiles to family and friends! They will be available for shoppers to bring home, with a minimum spend of $1203 at Waterway Point, to truly embody this season of giving.
For more information on the full list of activities and rewards for shoppers at Waterway Point for this Christmas campaign, please visit here!