The launch of Impossible Beef Made from Plants in grocery stores across Singapore and Hong Kong marks the first time that consumers outside of the United States will be able to buy Impossible’s flagship product, and their first opportunity to cook up delicious and sustainable Impossible Beef dishes from the comfort of home.
Available in packages of 340g, sold for $16.90 RRP, Impossible Beef is nutritious and versatile in all ground beef recipes. Consumers can get creative with stews, minces, meatballs, dumplings and sauces, and it’s also easy to cook up on a BBQ grill, oven, steamer or sauté pan.
Impossible: The Cookbook
To help consumers on their culinary journey at home, Impossible Foods is also launching its first cookbook later this month. Impossible: The Cookbook (Chronicle Books, $29.99 USD) features 40 delicious and sustainable plant-based recipes created by some of the pioneering chefs and personalities who introduced Impossible Beef to the world.
Suitable for cooks of all levels, recipes featured include Vietnamese Imperial Rolls, Szechuan Mapo Tofu, and Pan-Fried Chive Dumplings, as well as an entire chapter dedicated to burger favorites and a complete section on beverage pairings.
Patty Melts with Caramelized Onion and Szechuan Mapo Tofu recipes from Singapore’s very own Andrei Soen of American sandwich shop Park Bench Deli and Ricky Leung of modern Chinese restaurant Empress are also included.
Impossible: The Cookbook (Chronicle Books) is now available for sale in Asia, through online sellers such as Kinokuniya, Amazon, and Book Depository.
Impossible Beef will be available at nearly 100 NTUC FairPrice stores, including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets, and for home delivery from RedMart from 20 October 2020.
In this healthy trend towards plant-based food, enjoy snacking on Impossible Puffs too!