After 3 weeks of voting and crunching through various flavour combinations and ingredients, home-grown Singapore gourmet snack company The Golden Duck (TGD) announced the winning recipe of their ‘The Great Snack Showdown’ campaign as voted by snackers worldwide – Tom Yum. This rendition of Tom Yum is reimagined into a gourmet snack pack coined ‘Bangkok Tom Yum Goong Gourmet Mix’ – featuring a juxtaposition of sweet, sour, hot and salty flavours in a tantalising blend of three unique ingredients in a pack: Lotus Root Crisps, Oyster Mushrooms and Shrimp Chins.
Collaboration with Blue Elephant Royal Thai Cuisine
TGD’s very own snack chef – Chef Maui, and Chef Noororfrom Blue Elephant Royal Thai Cuisine came together to reimagine Thailand’s signature dish as a gourmet snack with real flavours and real ingredients. The masterful recipe collaboration contains over 16 real ingredients and spices in one snack, from kaffir lime leaves to galangal to capture Tom Yum’s distinctive flavour.
The Tom Yum Goong Gourmet Mix features three unique ingredients carefully tossed in an aromatic blend of Thailand’s best hot and sour flavours. Enjoy a new take on the beloved Tom Yum recipe with the sweet, crunchy Lotus Root Crisps, earthy and buttery fragrance of the Oyster Mushrooms, and complete with the addictive Shrimp Chins that bring out a rich umami flavour. Also making a debut is TGD’s first-ever spice booster pack for snackers to hack and enjoy Tom Yum in their preferred mellow, or intense way.
We tried it, love it and can’t stop snacking once we took the first bite. The three assorted ingredients provide variety to the texture and flavours and it felt like three snacks rolled into a beautiful blend.
TGD is said to have assembled its newest snack meticulously from individual ingredients, gaining rich insights into the culinary techniques and traditions. Easily one of the most complex recipes from TGD’s R&D kitchens, Tom Yum Goong Gourmet Mix was finessed for over a year in TGD before perfected by Chef Nooror – one of Thailand’s top chefs and an ambassador for Thai gastronomy and ingredients for well over 40 years.
Created with and as voted by snackers from all around the world
As voted by snackers all around the world, Tom Yum was the winning flavour chosen by over 12,000 snackers, earning 38% of the votes, while Laksa was a close second at 33% and Beef Rendang received 29%. The Great Snack Showdown was the first time the gourmet snack company involved their snackers in the product innovation process, where fans could choose from three flavour recipes ready to go in TGD’s kitchens representing some of the most iconic dishes around Asia. Fans could also choose 3 ingredients from 8 different choices including Mushroom, Tofu Puffs, Shrimp Chins, Dried Chili, Lotus Root Crisps, Fish Skin, Potato Chips and Okra Chips. The top 3 most voted ingredients were Mushrooms, Shrimp Chins and Lotus Root Crisps.
Win up to S$555 in The Golden Duck’s ‘CHASE THE GOLD’
In celebration of TGD’s new gourmet snack, fans in Singapore can enjoy savouring the authentic Thai flavours while racing to find a shiny ‘Golden Spice Pack’ inside their pack of Tom Yum Goong Gourmet Mix, to win up to S$555 in cash. The more Golden Spice Packs found, the bigger the cash prizes to be won.
For instance, 1 Golden Spice Pack wins S$20, 2 Golden Spice Packs wins S$60, 3 Golden Spice Packs wins S$120, 4 Golden Spice Packs wins S$200, and 5 Golden Spice Packs wins S$555 – these will surely have you laughing ‘555’ all the way to the bank. TGD’s ‘CHASE THE GOLD’ promotional campaign runs from 28 September till 30 November 2020 in Singapore only.
TGD’s newest gourmet snack, Tom Yum Goong Gourmet Mix is available for all your snacking pleasures and will retail exclusively first as a limited-edition Snackbox of 5 gourmet snack packs (S$39.00, free shipping within Singapore) at its international e-commerce site from 28 September 2020. From 5 October 2020, Tom Yum Goong Gourmet Mix (S$7.80) will be progressively rolled out across all major supermarkets and convenience stores including FairPrice, 7-Eleven, Cold Storage, Giant and online marketplaces such as Lazada, Shopee, Qoo10 in Singapore.