Looking to do some self-loving and DIY personal self-care? Good news for you: Watsons has launched a new “for SG by SG’ product curation of local beauty and wellness brands. They are available on Watsons Online and pop-ups at selected Watsons stores (schedule at bottom of article).
“Will I be supporting local just for the sake of supporting local?” The answer is No. Many of these local brands are better suited for Asian skin and our tropical climate, and also ahead of the eco-curve in using green ingredients in their formulations.
The ‘for SG by SG’ initiative is a partnership between Watsons and Enterprise Singapore to help local brands survive the covid economic disruption by leveraging on Watsons’s vast networks (local, overseas, digital, brick and mortar) to gain better visibility.
The “For SG by SG” product range will continue to expand. If you are a local health and beauty/ wellness start-up with target audience aged 16-60, Irene Lau, Managing Director of Watsons Singapore welcomes you to get in touch with Watsons to explore working together.
Currently, the featured brands range from organic toothpaste and handmade candles to henna hair dyes. Amongst these are Botanica Culture, ROOKI, Sixth Senses Aromatics, Souffle Beauty and SVA, to name a few
A clean beauty line which uses Asian superfood ingredients such as matcha, kombu and wakame.
I tried the ROOKI Green pulp paste masque and liked it. Pictures and review below.
Souffle Beauty caters to the heat and humidity in Singapore. Its products are formulated for tropical climate and tested in the middle eastern heat.
I tried THE ELIXIR ( PROBIOTIC AND ROSE SERUM) and the first thing I noticed was the lovely rose scent, which makes self-care a joy. The serum itself is light and does not leave a sticky residue on the skin. As it is absorbed by the skin pretty quickly, this serum would be easy to layer with other products if one so wishes.
While learning to overcome her own health challenges, the founder started her small business when she embarked on a health and wellness journey.
The Stress Relief Roll-On, a natural blend of essential oils for relief of stress, tension and anxiety, immediately invoked in my mind images of spa and feelings of relaxation as I inhaled it. The compact roll-on packaging makes it convenient to carry in the bag. The scent is simply intoxicating, my wish is that it could last longer on my skin.
Pure Plant-based hair dye, SVA caters to consumers who prefer to avoid the use of harsh chemicals as part of hair care.
The Deep Brown Shade is touted to have excellent gray hair coverage.
Started by two chemists, Botanica Culture features liquid toothpastes based on food grade organic oils. Liquid toothpaste?! Are you intrigued? I definitely was.
As per instructions, I applied two drops on my toothbrush and brushed my teeth as per normal. At first, it felt weird not having toothpaste foaming, but I got over it in a few seconds. The mouth felt very clean and fresh afterwards, and knowing that this was achieved without any artificial chemicals? I am a convert.
Besides using as toothpaste, this product can be used as a mouth wash too. Just mix two drops in a cup of water and gargle. It can also be used as a breath freshener on the go. As ingredients are food grade, no rinse is needed.
All the featured brands, and more, are available at Watsons online and pop-ups at selected Watsons stores:
14 Aug- 27 Aug 20: Watsons @ Jurong Point & Great World City
28 Aug – 9 Sep 20: Watsons @ NEX & Tiong Bahru
#forSGbySG #SupportLocalbyWatsons
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