AIA launches a new content series (filming was conducted prior to the Covid-19 pandemic) in partnership with its Global Ambassador David Beckham and partner Tottenham Hotspur Football Club (Spurs).
This series marks the first time AIA has brought its two global partners together. A teaser image released this week shows the pair at Spurs’ world-renowned stadium.
The initiative is underpinned by AIA’s purpose-led brand promise of helping people to live Healthier, Longer, Better Lives. It sees David Beckham visit Spurs’ training ground and the stadium where he met with Head Coach Jose Mourinho, first-team players, coaches and nutritionists.
David Beckham and members of the Spurs team discuss the simple health and lifestyle choices everyone can make to improve their health, whether a professional player or not.
The episodes include a focus on the importance of getting sufficient sleep, building on AIA’s successful #OneMoreHour programme, which raises awareness of the physical and mental benefits of sleep. In one episode, David Beckham meets South Korea’s Son Heung-Min and Brazil’s Lucas Moura, both of whom credit stable sleep patterns as one of the major factors in boosting their performance in training and on the pitch.
Alongside Spurs in-house experts, they discuss how the Club supports them in establishing good routines, getting enough quality sleep and offer tips everyone can use in their daily lives. The Spurs team emphasize how the combination of all these individual actions can really help to increase both mental and physical fitness.
In another episode, Spurs players Harry Winks and Japhet Tanganga join David Beckham to talk about the importance of maintaining discipline when making lifestyle choices, not just from getting enough sleep, but also eating well to give them an extra edge throughout their careers. The combination of all these small steps, combine to make a tangible difference to our health and wellbeing.
Both David Beckham and Spurs are playing a key role in making AIA synonymous with Healthier, Longer, Better Lives, through leveraging the power of football to reach millions across the Asia-Pacific region.
AIA has partnered with Spurs since 2013 and is the Club’s Global Principal Partner. The partnership has been used to promote the vital role that active participation in sport plays in helping people to live Healthier, Longer, Better Lives.
More information on the campaign will be made available from 20 May 2020. Stay tuned here.