Apple unveils its most advanced pro camera system and the fastest smartphone chip ever on its latest iPhone 13 Pro and iPhone 13 Pro Max – See Full Specs Here

Apple introduces iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive.

The Most Advanced Cameras Ever on iPhone

With new sensors and lenses for all three rear cameras, optimised to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping.

The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera offers a massive improvement in low-light situations.

Sensor-shift optical image stabilisation (OIS) — unique to iPhone — is available on both models, stabilising the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.

The new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper.

The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software also unlock something never before possible on iPhone: macro photography.

Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimetres. Macro also extends to video including Slo-mo and Time-lapse.

The device also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features.

Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customised preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved.

For the first time ever, Night mode comes to all cameras, including the Telephoto camera, and with Smart HDR 4, users can expect improved colour, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life.

It also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

A Massive Leap in Smartphone Video

For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro, making the lineup the only devices able to edit the depth-of-field effect in video even after recording.

Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.

iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes, an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher colour fidelity and less compression.

Best-in-Class Performance

With 5-nanometre technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone.

The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently.

A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15.

Super Retina XDR with ProMotion

iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced display ever on iPhone, Super Retina XDR with ProMotion, supporting an adaptive refresh rate from 10Hz to 120Hz, for fast frame rates when users need it and preserving battery life when they don’t.

The intelligent new display leverages a more efficient OLED panel, new display engine of A15 Bionic, faster GPU performance, always-on touch coprocessor, and is custom designed to operate with iOS 15, making gestures, animations, and activities like gameplay feel faster and more responsive.

This is the brightest display ever on iPhone with up to 25 percent higher max outdoor brightness, at 1000 nits.

Redesigned Inside and Out

The all-new Pro lineup features a premium flat-edge design, crafted with exceptional materials, including the surgical-grade stainless steel band, with an elegant finish that is resistant to abrasion and corrosion, and a textured matte glass back.

Both models are available in four colours including the all-new sierra blue, created using multiple layers of nanometre-scale metallic ceramics applied across the surface for a stunning and durable finish.

iPhone 13 Pro and iPhone 13 Pro Max are protected by the Ceramic Shield front cover, exclusive to iPhone and tougher than any smartphone glass, offering amazing durability and drop performance. With a 20 percent smaller area to house the TrueDepth camera system, both models feature more viewing area on the display, while still packing in innovative technologies like Face ID, the most secure facial authentication in a smartphone.

The rear camera system introduces a new design with beautiful stainless steel trim surrounding each sapphire crystal lens, and the Pro lineup is designed to protect against spills from common liquids with an industry-leading IP68 rating for water resistance.

On the inside, A15 Bionic, more power-efficient components, a larger battery, and power optimisations made possible by the tight integration of hardware and software enable amazing all-day battery life for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever in an iPhone.

5G Experiences

The customised hardware design in the iPhone 13 Pro lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and call quality.

With iOS 15, SharePlay on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.

Featuring iOS 15

iOS 15 enhances the iPhone experience with new ways to stay connected, and powerful features that help users focus, explore, and do more with on-device intelligence.

FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognise text in a photo and allows users to take action.

Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality.

Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information.

iPhone and the Environment

iPhone 13 Pro and iPhone 13 Pro Max are designed to minimise their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit.

Both models also introduce 100 percent recycled gold on the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap.

Pricing and Availability

iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.

Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 8 PM. SGT on 17 September, with availability beginning 24 September.

Both models will be available in Turkey beginning 1 October, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning 8 October.

Customers can get iPhone 13 Pro for S$69 a month for 24 months or S$1,649, and iPhone 13 Pro Max for S$75 a month for 24 months or S$1,799 here, in the Apple Store app, and at Apple Store locations.

iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorised Resellers and select carriers.

iOS 15 will be available as a free software update on 21 September.

The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.

Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple.

With personalised support and advice from Apple Specialists, convenient delivery and pickup options, and free engraving, Apple ensures the best way to buy Apple products is from Apple Store locations and online.