CapitaLand stands ready to support its business partners ride through challenges brought on by the coronavirus disease (COVID-19). As a start, CapitaLand today introduces wide-ranging support measures for its retail partners operating more than 3,500 stores across CapitaLand malls in Singapore.
From now until further notice, stores within CapitaLand malls may operate no later than 11 AM and close no earlier than 8 PM. There will be no change to the malls’ standard operating hours of 10 AM to 10 PM.
CapitaLand’s S$10 million marketing assistance programme will be used to support both retailer-driven promotions and mall-wide marketing initiatives. These include:
- Complimentary booking of atrium spaces for retailers
- Free parking for shoppers during lunch or dinner hours
A series of marketing initiatives under the campaign banner “CapitaLand + You” to boost spending has been lined up. These include:
- Cashback promotions
- Giveaways of STAR$ and eCapitaVoucher for CapitaStar members
Last week, the Ministry of Health raised Singapore’s Disease Outbreak Response System Condition (DORSCON) to Orange. CapitaLand has prepared for such a scenario.
Since last month, CapitaLand has been enhancing its defences against COVID-19 and many of the recommended orange-level measures are already in place at its properties. These include increasing the frequency of cleaning and disinfecting, creation of isolation rooms and delineation of escort routes that minimise the contact of suspect cases with the general public.
As part of stepped-up measures under DORSCON Orange, visitors to CapitaLand’s commercial, business park and lodging properties will be required to take their temperature and provide health and travel declarations before entering. Shoppers at CapitaLand malls will also be required to adhere to store-level temperature screening, where relevant.
Additionally, through its philanthropic arm, CapitaLand Hope Foundation pledges S$300,000 to the National Council of Social Service and Community Chest, contributing to The Courage Fund to support those who are impacted by COVID-19 in Singapore.
