AirAsia expands its online offering to include flights on other airlines as it transforms its website into Asia Pacific’s travel and lifestyle platform.

Announced in partnership with leading travel technology company Kiwi.com, destinations such as London, Dubai, Madrid and Auckland are now available to the more than 50 million unique monthly users who choose to book flights, hotels, activities and more.

AirAsia CEO Tony Fernandes said, “Today is an unbelievable day. When we started AirAsia as a low-cost airline back in 2001, I never thought one day we would be selling our competitors. But if there’s one thing I’ve learned, it’s never say never. Never say never and believe the unbelievable.”

Powered by Kiwi, AirAsia’s website users will be able to book travel on more than 100 airlines to destinations currently not served by AirAsia, including Europe, Australia, New Zealand, the Middle East and the Americas.

The campaign comes off the back of the company’s reorganisation, which separates AirAsia’s airline operations from its travel and lifestyle arm.

Since the reorganisation was announced in August this year, more than 700 Allstar staff have been recruited, and in addition to being based across the Asia Pacific, a new Airasia campus will open in central Kuala Lumpur early next year.