McDonald’s restaurants islandwide will launch its inaugural Crew-Customer Appreciation Movement that aims to foster an ecosystem of hospitality, kindness and appreciation among its employees and customers.

As part of this year’s campaign, McDonald’s Singapore is providing Tulip Appreciation Cards to customers, encouraging them to pen their heartfelt thanks for employees before either handing the card directly to a crew member, manager or Guest Experience Leader, or directly hanging the note on the designated Tulip Standees or Wall Displays in stores.

Customers can also expect to receive the Tulip Appreciation Cards from crew members, who appreciate positive customer behaviours and attitudes towards them.

Through the Crew-Customer Appreciation Movement, the restaurant aspires to create a positive feedback mechanism in which the exchange of graciousness leads to more engaged and empowered employees, and for customers to take away memorable feel-good experiences.

To spur a nationwide culture of appreciation, McDonald’s has partnered with Singapore Kindness Movement (SKM) in synergy with SKM’s “Be Greater” campaign, which calls for citizens to be better versions of themselves, for a more gracious Singapore.