From 20 September to 20 October 2019, Anessa, Senka and Tsubaki will be hosting the world’s first My Japanese Beauty Pop-Up Store with Watsons Singapore, Shiseido Singapore’s strongest supporter and top local beauty retailer.
The pop-up brings to life Shiseido’s illustrious heritage, the essence of Japanese Beauty, and showcases of the three brands. Visitors can look forward to eight historical products, which are Shiseido Corporate Museum artefacts flown out of Japan for the first time with special escort and white-gloved treatment. Highlights include first-generation products:
Tsubaki’s Classic Shampoo and Conditioner
Anessa’s Sunscreen Milk
Senka’s Perfect Whip
Shiseido My Japanese Beauty Pop-up Store Details
Time: 11 AM to 9 PM (weekdays), 11 AM to 10 PM (weekends)
Venue: Along Orchard Rd, outside Takashimaya (391 Orchard Road, S238872)
Guests are treated to customised collagen tea and interactive product-discovery experiences. Guiding them along the way is a pop-up experience microsite, accessible via the Watsons app/website or a QR code. This seamlessly integrated platform enables them to navigate the space like a museum and offers interesting tasks for them to complete. It is also an offline-to-online shopping app that allows users to scan QR codes to read product descriptions and add items to their carts.
After guests check out online, Watsons will deliver their shopping to them within the next few days. If guests prefer buying on the spot, they could also purchase products from a cashless vending machine, or at an on-site store!
At this pop-up, customers can also enjoy discounts of up to 30 per cent off.