The number of global internet users has drastically increased from 3.8 billion in 2017 to 4.3 billion in 2019. This is according to the global digital report 2019.
The fast changes in the digital world shows just how important online presence is to businesses. Every business that wants to grow must, therefore, invest in digital marketing. Hiring a digital marketing agency is one of the easiest ways for businesses to navigate the difficult world of digital marketing. Whether SEO, or social media, or advertising.
A good digital marketing agency has the right skills and tools to study your target market, and come up with an effective online marketing strategy to help your business grow.
But do you know to pick the best digital marketing agency for your business? This process is not rocket science. In this post, we will highlight 5 steps to help you pick the best internet marketing agency.
1. Determine your company’s marketing needs
If you can figure out your company’s marketing needs, then you can easily find a perfect digital marketing agency to help you achieve your goals. You should first understand what your company needs. Is it a website revamp? SEO? Social Media? PPC? or does your company require graphic design for better conversion?
One way to easily determine what your company requires is by looking at the time and skills available within your in-house team. You should then outsource skills that you might be lacking in your team. The agency you choose should also assist you to execute marketing strategies that your team might not be able to handle due to limited time.
2. Check the qualification of the digital marketing agency
Only work with a digital marketing agency that is credible. Companies that have listed important qualifications like certifications and badges on their websites are usually credible.
An agency that has a Google Partner badge listed on its website, for instance, shows that the company has gone through the rigorous Google partnership program. Such a company is therefore recognized by Google to be credible and it can provide marketing services to clients.
Some of these companies also highlight the specific skills (like keyword rank checker) that they have acquired through their certification. This should help you select an agency that specializes in your industry.
3. Experience matters
Does your ideal company have proven success in working in your industry? Or has the company ever worked with a client who had similar needs as yours? For instance, if you own a quick service restaurant, then your prospective marketing agency should have worked with a client who owns a restaurant or at least one who is in the food industry.
The digital agency should provide you with the results they acquired from working with these clients. These results will help you determine whether the agency is worth investing in.
While there are many digital marketing agencies you can select to market your company, choosing a marketing company that has specialized in your niche comes with many benefits. Such internet marketers understand the industry best, as such, you are guaranteed satisfactory results.
4. What KPIs does your digital marketing agency use?
Some companies track vanity metrics that won’t add value to your business. Ask what KPIs and analytics your agency uses to be sure you are getting value for your investment.
You can ask for progress reports to check if the KPIs being measured will benefit your business. Of course, no business wants likes if they don’t translate to sales.
Your business goals should help you select your KPIs. Are you targeting improved traffic to your sites? Do you want new subscribers? Or is it the time users spend on your site? The answers to these questions will help you determine the metrics you should track.
5. Solicit for a proposal
Once you have shortlisted your potential agencies, request them to send you a proposal. Tell them about your business, your target customer, your timeline, and all the relevant information they need to know about your company.
The listed candidates should then send you a proposal. The proposal should contain logistical information as well as the essential data highlighting their approach to creating an effective marketing strategy and how the strategy will benefit your business.
The proposals you receive should help you pick the best digital marketing agency for your business.
Over to you
Now you know how to pick the best digital marketing agency to help you market your business online. The steps above are just a guide, the final decision will, of course, come down to your preference. I hope it will be a good choice since a good digital marketing agency can help your business generate millions of revenue.
Do you know that the parent company of Alvinology.com is a digital and social media content creation agency? More details are available on our official website.