The world’s most popular toy doll, Barbie, celebrates a significant milestone as she marks 60 years of being a figure of empowerment reflecting a global icon of aspiration, culture and fashion. In Singapore, fans can look forward to a line-up of 60th Anniversary treats and surprises – from the first-ever Barbie Flight on the Singapore Flyer to the launch of Barbie’s 60th Anniversary Signature Collectible and Career Dolls.
On its 60th Anniversary this year, Barbie celebrates its heritage with the campaign theme “You Can Be Anything” – a message to empower girls that they can be anything they imagine to be.
Empowering Girls through #MoreRoleModels
Barbie’s 60th Anniversary celebration is timed to International Women’s Day to inspire and empower the next generation of young girls on their pursuit of dreams, where they can be anything. A group of #MoreRoleModels, who have taken the path less travelled, shared their story in the pursuit of their career. From culinary to sports and science, these role models remind young girls that they are empowered with choices and inspire them to be anything they want to be.
They are Genevieve Lee, first runner-up of MasterChef Singapore, Nur Farina M J Ismail, a bodybuilder and personal trainer from Anytime Fitness and Senior Biostatistician Wei Yuan from Singapore Clinical Research Institute.
Limited Edition 60th Anniversary Collectible Doll and Career Dolls
The Barbie 60th Anniversary Career Doll collection comprises of six careers including an astronaut, soccer player, firefighter, news anchor, pilot and political candidate.
Each doll features different eye colours, hairstyles, skin tones and body types and is dressed in outfits that correspond to each doll’s respective career. From 9 March, Barbie fans can get their hands on the collection of Barbie’s 60th Anniversary Career Dolls, exclusively at Toys ‘R’ Us for $24.99 per doll.
To commemorate her diamond anniversary, Barbie launched the collectable Barbie 60th Anniversary Doll. She wears a cascading ball gown twinkling with silvery sparkles and a dramatic ponytail with an elegant twist, side-eye glance, hoop earrings and wrist tag.
The 60th Anniversary doll will only be available in Singapore Flyer Gifts, Level 3 from mid-March. Takashimaya, Toys ‘R’ Us and Kaboom (Changi Airport) will be retailing from June 2019 onwards, for $89.90, while the Barbie Travel Range will be launched in June 2019.
Barbie Inspire Dreams to take flight at the Singapore Flyer
In line with the launch of Barbie’s Travel Range, iconic landmarks across five countries in Southeast Asia will light up in iconic pink from today. Leveraging on the theme of travel, these landmarks represent unique travel destinations.
Barbie has partnered with Singapore Flyer, Asia’s largest Observation Wheel, to transform a capsule into a thematic Barbie’s 60th Anniversary flight to celebrate the momentous occasion.
From 9 March to 30 June 2019, locals and tourists alike can swing onboard the exclusively-decorated Barbie Flight adorned with all things Barbie while they admire the stunning view and city landscape of Singapore.
Keep your eyes peeled and watch as the skies glisten as Singapore Flyer lights up in an iconic shade of Barbie pink from 6:30 PM daily till 21 March 2019.
Ticket pricing as follows:
Adult (13 years and older) – $69
Child (3-12 years old) – $31