Accor announces today a shift of their loyalty program into a fully integrated global platform integrating rewards, services, and experiences across the entire Accor ecosystem.
This new lifestyle loyalty programme will recognize, understand, communicate, and reward guests like never before, giving access to “ALL of Accor”, opening doors across the over 30 hotel brands as well as its collection of bars, restaurants, nightclubs and more. The programme will be delivered through a new app and website that will give members an arm’s reach access to the Accor ecosystem.
The new lifestyle loyalty programme will address four strategic stakes:
The three main partnership to illustrate those passion points:
Here are some of Accor’s pride:
The company also launched a new premium visual language including a new corporate logo. The two distinctive brands, Accor and ALL, will utilize the same ‘iconic A’ monogram that represents the seal of excellence of the group and which fuses the letter A with the bernache which is the historical emblem of the group.
These initiatives are designed to increase the global visibility of its brands, to strengthen the efficiency of network distribution, and to offer guests an attractive and unique loyalty program. To support these initiatives, the Group will invest €225 million of the €4.8 billion generated by the Booster operation, with the financial objective of creating €75 million per year of gross operating surplus in the medium term.
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