Scoot, Singapore-based long-haul low-cost carrier, is partnering with world-renowned expert in Genetics, Human Biology and Neuroscience, Dr. Richard Paul Ebstein of the National University of Singapore, to prove how travel is embedded in our blood.
Engaging Scoot employees and consumers alike, the airline is embarking on an industry-first experiment to prove that travel is an innate human need – and not just a want – something Scoot refers to as Wandermust.
With the Wandermust Experiment, Scoot’s goal is to use science to show that travel is an intrinsic need, rather than just a luxury. By gaining deeper insights into the preferences and habits of customers, Scoot can then continue working toward making travel attainable for everyone.
As more and more consumers embrace their need to travel, Scoot understands that this has also brought about the recent day trend of people, especially young people, being criticised or judged for travelling “too much”.
As part of the experiment, Dr. Ebstein, who has extensively studied the DRD4-2/7R gene (carried by approximately 20% of the population) and its link to novelty-seeking behaviours such as travelling, will specifically look into the role of genetics as well as the impact of cultural influences.
Find out if travel is in your blood
To uncover the truth about Wandermust, Scoot is looking for ardent travellers who are willing to volunteer to be part of this scientific experiment.
Aside from discovering whether travel is in their blood, participants also stand a chance to win 100,000 KrisFlyer miles – all the better to indulge their Wandermust with!
To learn more about this experiment, watch Dr. Ebstein explain it in this video:
Seasoned travellers around the world participating in the study will help Scoot to better understand their nature and especially their innate need to travel through the Wandermust Experiment.
Scoot is pioneering in showing how travel might be in our blood using cutting edge molecular genetic tools.
In addition, some employees from Scoot will also be participating to determine their own genetic predisposition to travel.
More details on the new campaign and how Scoot is helping people fully realise their “Wandermust” nature can be found here.