Bellywellyjelly: from Teen Blogger to Beauty Influencer!

Those of you interested in travel and beauty would definitely be familiar with the name bellywellyjelly!

With more than 40,000 subscribers on her Youtube channel and 159k followers on her Instagram account, Christabel Chua is a local influencer known to many. Let’s take a look at her rise to fame from her blogger days in 2012 till now!

2014: Beauty Pageants

Christabel (no. 4) among the 12 finalists

Christabel participated in the Miss Universe Singapore 2014 pageant where she managed to clinch the special titles of Best Skin and Miss Photogenic! In 2014, the pageant had a focus on being the search for a spokesmodel instead of a beauty queen and Christabel was one of 12 (instead of the usual 20) to be shortlisted for the final round.

We’ve compiled Bellyjellywelly’s top videos here!

2015: TSL Days!

Christabel and her TSL channel: PrettySmart

Christabel joined The Smart Local TV’s beauty series, PrettySmart, in 2015. This Singapore-based beauty and lifestyle channel featured her trying new products and offering makeup tips.

The first video was uploaded in December 2014, titled ‘Everyday Makeup Tutorial – PrettySmart: EP 1” and the first season of the series had 51 episodes. Fans got to know her better through initiatives like #askBellywellyjelly where she answered questions posed by viewers.

2016: Leaving TSL

After a year or so in The Smart Local, Christabel decided to tender her resignation and leave her beauty channel behind. She addresses this on a later date through a poignant Youtube video where she specifies 3 reasons that compelled her to make such a decision.

Read about how to secure your online data from hackers here.

Firstly, she mentioned her added concern for her health after going through an operation, and not wanting to put too much stress on herself. She then proceeds to explain the desire for ownership of her content as well as the dream of starting her own brand.

After leaving TSL, she also started posting actively on her own Youtube channel with the first ever vlog being of her trip to Paris in April 2016.

2017: kāi

Credits: vulcanpost
Source: bellywellyjelly.com

In 2017, Christabel achieved her longtime dream of establishing her own brand! The brand titled “kāi” features a range of cute bags, pouches and stickers.

The name “kāi” is derived from the Chinese term for “happy”, which is “kāi xīn”. The word “kāi” in Chinese also directly translates to represent openness and to be free, which is the main ethos behind the brand.

She speaks about the launch of the brand in her blog post as well.

Present Day

Bubbly and outgoing as ever, bellywellyjelly continues to inspire fans and followers with her dazzling travel photos and beauty features on her social media!

Read about Naomi Neo’s journey from teen influencer to expectant mom here!

Staff Writer

Entertaining since 2017.

View Comments

  • I don't get it - why do you see a need to include a paragraph on her leaks? Do you think this is in any way appropriate? LMAO. Take it down, Karyn. As a women yourself, it is incredulous to see you promote discussion about it instead of nipping it in the bud. Why and how should you promote her leaks as a point of discussion on this blog? Gross.

    • Karyn, a writer like you disgusts me. Are you such a whore for views that you have to include the last paragraph which was utterly unnecessary?

      • Might I just add, they haven't removed the tag 'XXXXXXXXXXXXXXX-leak-sex' (can you believe they actually created a tag with those keywords to garner traffic to their page?! LOL, pathetic.) Alvinology team, and Karyn, please remove the tag. There's a fine line between reporting what's actually important, value-adding and newsworthy, and whoring for views from a VICTIM of an UNCONSENTED PRIVATE video leak. Shame on you!

        • It isn't pathetic. This is called news reporting. You think Hillary Clinton consented to having news of her unsecured emails leaked? You think that is not private information?

          It is, but the public deserve to know so they understand her true character and not the public image she tries to create for herself. It is good that brands she works with so they know her history before working with her so they don't get blindsided and walk into a PR crisis if the materials surface again. This is called transparency and she is likely to hide such information from them.

          Alvinology reported it fairly and value-added information. You are the shameful one trying to censor this and pretend nothing has happened because you have a hidden agenda. You are either Christabel herself or someone in her company trying to cover up this information, so you can continue to profit from using her girl next door image.

          • I just came across your comment amongst many others. Note that I’m not trying to help anyone and personally, I do not favour any influencers. However, I gotta refute your point about “the public deserving to know so they can understand her true character”. Are you trying to imply that knowing about one’s sex life through leaked videos means that you can figure out someone’s true character? If yes, then you must be really naive. From that sentence alone, there’s already a hint of negativity from your words. So what’s her true character now that you know about her leaked videos? Would you label her as a slut like many others? The thing is, you don’t know anything. Everyone here doesn’t know anything either. How can we make such sweeping statements about someone we don’t know?

            The issue here lies in a moral dilemma that people are facing. To some, it just doesn’t seem right to capitalise on someone’s misery for your own benefit. Of course, she could well be down on her luck for having her videos leaked. I see that you tried using Hilary Clinton’s example to justify the leaked videos of Bellywellyjelly. No, please do not lump them together. While mishaps may occur, what happened to others doesn’t justify that it should rightfully happen to you too.

            Just my two cents.

          • Yes, it is news reporting - but Alvinology and Karyn CAN be better than this. you simply cannot analogise Clinton's leak to this situation - obviously Clinton's email leaks were of matters of national security and thus warranted its reporting. how can you compare the leak of a victim's personal and deeply private videos to that situation?! there is simply no reason for us to know about this deeply private and personal matter.

            actually, why must the public know her true character? whatever she does in her private life is simply none of our business, whoever she has sex with is none of our business. please remember, she did NOT consent to the video being leaked. do you understand how violated she must feel? and then for this website to report it? as Jennifer Lawrence said when her nudes got leaked (did anyone say that then that there was a need for the public to know her true character? ridiculous.), it is a SEX CRIME. A VIOLATION.

            just as how you would not name a minor in a criminal case, you should NOT have named her especially when she did not consent to the videos being leaked.

            and no, im not from her company or Christabel herself. I am simply asking you, owners and writers of this website, to exercise more compassion, instead of exacerbating an already unfortunate situation.

          • 1. What do you mean by "true character"? How are the leaks representative of her true character?
            2. Errr...don't even try to bring in Clinton's leaked emails because errr....it makes you look wholly unintelligent. T_T Like are you seriously trying to compare a heinous data / national security breach to an unconsented video leak that actually involves an innocent person's personal life? Unbelievable!
            2. Transparency? Duh. With how forums and cheekopeks are ablaze with news on the incident, I'm sure she's working with the relevant stakeholders to manage the situation. Surely you don't think brands are that oblivious/stupid? They probably trust in her character enough to know that she is much more than what happened. LOL.
            3. Alvinology did not report it with any value-added information. Any idea what 'clickbait' means? This post was up for the views.
            5. Jokes on you cus' I have neither relation nor connection to her. Also not a fan.

            Why are you so interested in someone's personal life anyway? Get the excuse of "PR", "brands", "endorsements" out and away because LOL come on, what you do in your personal life is not a reflection of yOuR cHaRaCtEr. -.- Get a life.

  • I don’t think there’s anything wrong including the “leak” on this post. Because what was mentioned was nothing but the truth. Just because the writer mentioned the truth, does not mean that she is promoting it. The writer is just stating the facts and truth. As simple as that.

  • This article can only be found if you type in 'bellywellyjelly leaked'.

    Which means the ones commenting here are actively looking to stop the news being spread.
    It may be bellywellyjelly herself, trying to conceal the information.

    A hallmark of any good publication is having the courage to stand by what you've written and not give in to duress.
    There is nothing wrong with the post and there are no links to any offending material.
    This is newsworthy and not meant to be censored.

    People want to know what happened without reading the disgusting EDMW threads and this article did well to accomplish that in a professional manner. Don't be bullied into censorship.

  • Why are some people here calling out the writer yet at the same time trying to "shame" her for just doing her job? Hypocritical much?

    There is nothing in the least bit wrong with this article. It was written tactfully and people deserve to know this information.
    Do you want to live in a world of censorship where information is hidden from you if some party doesn't like it?

    If Alvinology wants to be known as a credible media, the first step is to stand your ground like how RiceMedia did against the pastor.
    Alvinology should not edit their words the instant people get offended.

    As a female reader, I fully support this writer for doing her job and tastefully reporting this incident.

  • SMH. People these days cannot differentiate between reporting and promotion. Just because a terrorist incident is reported in the newspapers doesn't mean the media companies are actively encouraging terrorism, it's just what had happened.
    People deserve to know what had happened. I don't see any offensive material written here so will people please stop the censorship? We have enough of that here already in SG.

      • as a final note, you have exploited the pain of a victim of a crime, all for the sake of more web traffic - kudos for you, for thinking such an event is newsworthy, and that not reporting on it would be "censorship".you wouldnt call the lack of names in a rape case of a minor censorship would you?

      • Consent or not, it has happened and the video has been leaked. Let this be a lesson for other innocent girls out there to learn and serve as a reminder never to trust your partner with such a video.

  • As a female I hope you re-evaluate yourself as a human being :) or perhaps you're just Karyn trying to defend yourself. If so, kudos to you for doing the right thing and taking it down in the end. All that talk about people deserving to know this information, let me give you what you should really write about. The only mistake she did was to trust and fall in love with that asshole Joal Ong. He goes around asking influencers for "pics" when he was attached to Bel, on top of cheating on her when they were together. So if you really want to pass judgement on someone else, go ahead and report on that.

  • "Do you have the details about Joal Ong? Can you email them to us with the evidence?" omg stop trying to bring people down. you can do more to help more people as a semi-established site. Really disappointed.

    • It’s the truth that christabel’s sex videos are being leaked. It’s a FACT. Stating the fact doesn’t mean that the writer is trying to bring people down. Don’t get why you guys are asking the writer to re-evaluate when the writer is stating nothing but the truth. Come on man, it takes two hands to clap. If Christabel wants to take sex videos, she should already know that there’s a possibility that it will be leaked. Everything has it’s own consequences. Dare to do this kind of thing, then dare to face the music. She ALLOWED Joal to take it. It takes two hands to clap. If she didn’t allowed this kind of sex videos, will all these drama happen? Nope. Before you do something, you should have known what consequences are there. Just because she is a woman doesn’t make her the victim. Stop being ridiculous finding fault with the writer. All the bullshit comments trying to find fault with writer.

      • this is why new generation singlish girls are sluts..

        if ANY NEW GENERATION SINGLSIH GIRLS READING THIS, YES IT IS YOU, JUST ADMIT YOU, YOUR HYPERGAMOUS SLUTTY SELF JUST WOULD WANT TO STAND ON THE ANGELIC SIDE WHILE THE FACT THAT YOU GIRLS ARE HYPOCRITICAL SLUTS

  • I am disappointed w alvinology for removing the paragraph re the leaks. Nothing wrong with factual reporting. Because she is a “public figure”, sponsors shd have the right to know the facts and decide if they wanna continue working w her. She did agree to her videos being taken, even if she didn’t expect them to be leaked. Let this be a lesson to other girls to always protect your privacy and not take stupid vids in the first place.

  • Alvinology, you should have understood how reporting and journalism work. The evidence is plenty, it is timely, and it is the truth. Why be afraid of reporting what's happening? Everyone is already speaking about it.

    Posting and deleting it is just cowardice. You must've thought through it before posting it and how do you expect people to react? LOL. Well at least since you've deleted, include a piece of note on the changes you've made. Own up to it.

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