Unilever is bringing the concept of indulging in their new Magnum pint ice cream to a whole new level, with UX integrated into the whole consumer journey.
The new Magnum pint, launched today in Singapore and first in Asia, present us with a whole new way to indulge, with the Magnum pint as the perfect companion for quality me-time sofa moments at home.
We were sent samples to review a week earlier and here’s the unboxing experience:
Each Magnum pint contains generous shards of Magnum chocolate among layers of vanilla ice cream, all encased within a thick Magnum chocolate shell, intentionally made to be broken.Before diving in, squeeze the walls of the pint for a satisfying signature Magnum crack.
Before diving in, squeeze the walls of the pint for a satisfying signature Magnum crack.
The lid on the ice cream also contains individual Google play promo code for customers to download a movie at 50 percent discount.
Some may find the packaging and marketing gimmicky, but it is a pretty fun and cool way to weave in UX into an otherwise run-of-the-mill launch of a new ice cream pint. Kudos to Unilever for really thinking out of the box here.
The Magnum pint comes in three flavours – Classic, Almond and White.
They are available at all major supermarkets, convenience stores, petrol marts and mini-marts at a recommended selling price of S$12.90 per pint.
The Magnum pint was launched today together with the first permanent Magnum Pleasure Store launch at ION Orchard. If you missed the launch, fret not, we got it on video:
As global temperatures climb and Singapore experiences its hottest decade on record, a new exhibition…
This Christmas, Bibik Violet is serving up joy the sweetest way they know how: with…
foodpanda is turning the holidays pink with a month-long celebration filled with festive savings, delicious…
VERIVERY is returning to Singapore for their first-ever solo fanmeeting. Following their long-awaited comeback, the…
SHANGHAI, CHINA - Media OutReach Newswire - 4 December 2025 - On December 2, 2025,…
Cushman & Wakefield Experts Share Market Insights at MIPIM Asia SummitHONG KONG SAR - Media…
View Comments