Have you seen this latest set of five limited edition LEGO Singapore Food Culture Mini-Builds? Inspired by the vibrant local food culture that makes Singapore truly amazing, The LEGO Group launched five exclusive Singapore Food Culture Mini-Builds featuring our beloved food cart, national dishes chilli crab, nyonya kuehs, and traditional kaya toast breakfast set, as well as our truly unique hawker centre ‘chope’ practice:
Don’t you want to collect’em all? Read to the end of this article to find out how you can get the full set. They are part of the LEGO Group’s #BuildAmazingSG campaign, inviting Singaporeans to showcase our creative side.
Majulah Singapura!
Beyond the picture-perfect skyline and bustling city centre, there are endless possibilities about what truly makes Singapore Amazing. As such, the LEGO Group presents #BuildAmazingSG to call on all Singaporeans to showcase our creativity by recreating and redefining the country’s most significant local icons using LEGO bricks.
LEGO #BuildAmazingSG Contest
The idea of #BuildAmazingSG is to inspire and uncover what makes our Lion City amazing, told through the lens of locals and LEGO bricks. It can be anything from an iconic landmark, a monument, a cultural element, or something about us – the people. How will you #BuildAmazingSG?
To enter the contest, simply take a picture of your LEGO creation, upload it to Instagram with the hashtags #BuildAmazingSG and #LEGOSG, and share a short explanation of why the creation is special to you. There is no limit to the number of entries one can submit, and each entry has a chance to win the complete set of Singapore Limited Edition Food Culture Mini-Builds, and feature their winning creations at Plaza Singapura for the entire nation to admire and celebrate!
With entries open until 15th June, there’s still time to start building and inspiring others. The only limitation to what you can build is your imagination!
Here’s my attempt at doing so with my son Asher, drawing inspirations from the colourful shophouses at Joo Chiat:
Singapore Limited Edition Food Culture Mini-Builds
These bright and colourful Singapore Food Culture Mini-Builds are carefully designed to create the perfect collectables that speak directly to all who treasure the unique food culture and national identity of Singapore. Show your love for our amazing city by collecting all 5 of them – exclusively made available in Singapore! Furthermore, you’ll be entitled to an exclusive Singapore Food Culture ‘base’ when all 5 mini-builds are collected!
Each mini build is redeemable with a minimum purchase of S$80 of LEGO products in a single receipt and will be released one each week from 2 June onward. Hurry and get them while stocks last.
Cities of Wonders Event
The celebration for #BuildAmazingSG continues at the LEGO Cities of Wonders event – where imagination becomes real, and kids can look to enter a parallel world that belongs to them, modelled on some of the most popular LEGO CITY and FRIENDS sets.
Kids can look to immerse themselves in a colourful LEGO world filled with fun games, exciting activities and challenges to emerge victorious in the series of missions. Parents can experience how their child’s imagination can lead to amazing creations at this exciting event designed especially for kids.
Join in the fun at Parkway Parade from 2 to 18 June and let your kids’ creativity fly high with unlimited creations to be built.
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