BreadTalk Collaborates With Chef Johnny For “Flavours of Jubilation”
This week, BreadTalk will be adding 5 new exciting bread into their family. Created by Mondial du Pain (World of the Bread) Champion 2015, Johnny Chen Yung-Hsin, these bread are nutritious and locally inspired creations that will be sold exclusively in Singapore’s BreadTalk outlets.
BreadTalk has a long history of working together with internationally renowned chefs to create delicious treats. The company’s commitment to creativity and innovation has led to its win of the Brand of The Year 2016 (World Branding Awards, London) and 2016 Asia’s Gen Y Top Bakery Brand (Brand Alliance). With Chef Johnny’s signature designs and creative bread making skills, he is a natural fit to collaborate with Breadtalk.
This Masterpiece Premium Collection by Chef Johnny is called “Flavours of Jubilation”, which includes bread from his award-winning range from the 5th Mondial du Pain: Five Blessings, Circle of Life and First Love. These bread are made with wholesome ingredients such as red quinoa, red yeast rice, flaxseed, and longan walnut.
The other 2 crafted bread are relatable to Singaporeans, namely Ah Lemak?! and SingaShake. Inspired by one of Singapore’s favorite breakfast, Chef Johnny uses the ingredients from Nasi Lemak such as Ikan Bilis sambal and peanuts to create Ah Lemak?!. Using kaya and eggless coconut custard, Chef Johnny created Singashake which resembles our refreshing quench of a fresh coconut on a hot day. A biscuit stick is added to represent the straw.
Chef Johnny takes great pride in making bread that is not only beautiful, delicious and nutritious but also tell a story. “Flavours of Jubilation” is a reflection of life’s joy and vibrancy. Each bread tells a story about an emotion, experience or memory that is worth celebrating.
1.2m Bread Sculpture Memorabilia For Singapore
To commemorate his collaboration with BreadTalk, Chef Johnny has devoted his personal time to create a bread sculpture that is dedicated to BreadTalk and Singapore, in celebration of this cross-cultural exchange. Inspired by his first visit to the Lion City, the 1.2m sculpture which symbolises Strength, Bravery and Magnificence will be unveiled for the first time. Consumers will be able to witness him work his craft as he puts together the final stages of this 3D bread sculpture, in addition to a live demonstration of his award-winning creations on 1 October, Saturday from 4pm – 6pm at BreadTalk Paragon.
The Masterpiece Premium Collection will be available at selected 32 BreadTalk stores* from 30 September, retailing from $2.40 – $8.80.
*112 Katong Mall, 313@Somerset, Ang Mo Kio Hub, Bedok Mall, BreadTalk IHQ, Bugis Junction, Causeway Point, Chinatown Point, CityLink Mall, Clementi Mall, Compass One, Eastpoint Mall, Great World City, Harbourfront centre, Junction 8, Jurong Point, Marina Bay Link Mall, nex @ Serangoon, Novena Square, Paragon, Parkway Parade, Plaza Singapura, Raffles City, Seletar Mall, Sun Plaza, Tampines Mall, Tiong Bahru Plaza, Toa Payoh HDB Hub, VivoCity, Waterway Point, Westgate, West Mall
About Breadtalk Group Limited
Founded in 2000, BreadTalk® Group Limited has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk®, Toast Box, Food Republic, Din Tai Fung, The Icing Room, Bread Society, RamenPlay, Thye Moh Chan and Carl’s Jr. in China. With a global staff strength of 7,000 employees, the Group has a network of close to 1000 outlets in 17 territories such as China, Singapore, Hong Kong and the Middle East. It also operates more than 20 Din Tai Fung restaurants in Singapore and Thailand, as well as over 60 award-winning Food Republic food atria in China, Singapore, Hong Kong, Malaysia, Taiwan, and Thailand.