Fitbit Adds New Features and Designs to Fitbit Blaze and Alta

Fitbit, the leader in the connected health and fitness market, recently announced new software features to Fitbit Blaze, including extended smartphone notifications, Reminders to Move and new clock faces that aim to provide smarter, more motivating and more personalised fitness experience.

Fitbit also unveiled new, stylish designs including a Special Edition Gold series plus other premium textures and finishes, for its top-selling Fitbit Alta and Fitbit Blaze devices, and accessory options from leading fashion brands PUBLIC SCHOOL and Tory Burch.

Since the devices launched earlier this year, Alta and Blaze have risen to be top-selling products in their categories according to NPD Group. For the second quarter of 2016, Blaze was the #1 selling fitness watch in the U.S., while Alta was the #2 selling fitness tracker and wearable in the U.S., after Fitbit Charge HR. In addition, Alta and Blaze have achieved strong rankings and have a 4-star or better rating on Amazon in the U.S.

I am a fan of both the Fitbit Alta and Blaze, alternating between both to suit my fitness and style needs on different days.

I got notifications on the updates via my Fitbit app on my phone while I was traveling in America and was delighted to learn of the new features.

The Smart Fitness Watch Gets Smarter, More Motivating

Fitbit is delivering new features in September to all Fitbit Blaze users through a free software update that will enhance fitness experience by helping users stay more active, more connected to what matters most, and provide new ways to personalise the tracker.

Reminders to Move help users stay active and reduce stationary time. Now available on display with real-time progress tracking, the friendly messages and vibrational prompts can be personalised to your schedule to help motivate you to meet a mini-step goal of 250 steps each hour (approximately 2-3 minutes of walking), and will congratulate you when you achieve the goal.

Extended Smart Notifications help users stay connected to what matters most to them. Now, notifications from your smartphone can be delivered to your device with an on-screen message and a vibrating alert, including notifications from apps like Facebook, Gmail, Instagram, Skype, Slack, Snapchat, WeChat, WhatsApp and more; plus, you have the option to customise which notifications you receive.

New Clock Faces give users more ways to change the look of their trackers with five new clock faces, bringing the total to nine that you can choose from to further personalise each Blaze.

Special Edition Gold Series – More Versatility to Fit Your Style
Fitbit is expanding its Fitbit Alta and Fitbit Blaze product lines with its highly-anticipated Special Edition Gold Series, featuring luxury 22-karat gold-plated materials for an elevated, elegant look. New premium leather bands and contemporary leisure nylon bands will also be available for Fitbit Blaze.

Alta Special Edition Gold Series (S$248) – features a hand-polished shiny tracker available with a black or pink classic fitness band. Then, transform your tracker into statement jewellery with the new Alta Luxe Metal Bangle in shiny gold-plated stainless steel (S$199).

Alta Luxe Metal Bangle in hand-polished silver stainless steel (S$149) is also available to pair with your silver Alta tracker, creating a chic piece of jewellery.

Blaze Special Edition Gold Series (S$358) – includes a premium gold satin-finished stainless steel frame with a slim pink tapered fitness band for those seeking a thinner profile. Or, pair any Blaze device with just the individual gold frame and tapered, slim black or pink accessory fitness band (S$159.95).

Additional Blaze accessories include a new slim, premium camel leather band with a silver stainless steel frame (S$159.95), as well as a new leisure collection of nylon bands in khaki and olive (S$59.95, frame not included).

New Designer Collection Accessories
Fitbit continues to embrace strategic partnerships with leading fashion designers and brands that allow you to express your personal style while leading a healthy and active life – without having to choose between your fitness and your style.

Debuted at New York Fashion Week in February, the PUBLIC SCHOOL for Fitbit collection blends aspirational runway fashion with edgy, urban street-style in approachable luxury pieces. Accessories for Fitbit Alta include:

• Axis Accessory Band (US$295): A hand-polished, stainless steel tapered link watchband inspired by speed, power and motion offers an untraditional take on a classic timepiece.
• Type III Paracord Bracelet (US$175): Braided, black nylon bracelet features custom gunmetal hardware for a military-inspired accessory blending athletic and rugged aesthetics.
• WNL Print Band (US$39.95): A sleek monotone black band embossed with PUBLIC SCHOOL’s inspirational brand mantra “When Nobody’s Looking” to keep motivation one look away.
• Quill Print Band (US$39.95): Featuring PUBLIC SCHOOL’s iconic feather print in olive for a bold yet low-key look perfect for a workout or a night out.

The highly-anticipated PUBLIC SCHOOL premium designs will be available in October for pre-order at Fitbit.com.

In 2017, Tory Burch and Fitbit will build on the success of their partnership with unique new styles. Reflecting the elegant and classic sensibility that is signature to Tory Burch, the versatile pieces will transform Fitbit Alta into a super-chic accessory for work or weekend, day or evening.

Since revolutionizing the wearables market with the Fitbit Flex collection in 2014, the Tory Burch for Fitbit collection has received a tremendous response for its striking balance of fitness and fashion.

Availability
Fitbit Alta and Blaze Special Edition Gold Series and other accessories noted above will be available at major Singapore reatilers, such as Newstead Technologies, Hachi.tech, Luckystore, Cocomi, Best Denki, Challenger, Courts, Harvey Norman, Parisilk, Song Brothers, Gain City, Epilife, iStudio, Mustafa Singapore, Popular, Metro, Robinsons and Ban Leong Technologies Limited in September, with Fitbit Alta bangles in silver and gold available in October and November, respectively.

Fitbit also announced two new wearables, Fitbit Charge 2 and Fitbit Flex 2, as well as Fitbit Adventures – an immersive new Challenge feature within the Fitbit app available across the full Fitbit platform of products.