On 2 July 2016, McDonald’s re-opened its doors at East Coast Park after a four-year hiatus. Our team was invited to the media launch.
One of the largest McDonald’s stores in Singapore, the new Marine Cove restaurant boasts a unique look and feel that reflects its distinct beachside location. The restaurant also offer a menu that reflects the evolving tastes and preferences in Singapore:
The re-opening of McDonald’s Marine Cove marks a milestone in McDonald’s evolution in Singapore. It will feature a salad and dessert bar, McDonald’s Signature Collection of premium burgers, soups and new sandwiches, along with family-friendly amenities such as wireless charging stations, an area to park prams, and a shadow wall for children.
The new McDonald’s restaurant by the sea spans 8,439 square feet. It will serve customers over six counters, including one McCafé counter and a Dessert Kiosk, and seven self-ordering kiosks. Take a walk through the restaurant with us:
McDonald’s first opened its restaurant at the iconic East Coast Park in 1982. After 30 years of operation, McDonald’s closed its doors in 2012 for redevelopment of the Marine Cove area at East Coast Park.
“The opening of our restaurant at Marine Cove not only holds significant sentimental value for many Singapore residents, it also presents us an opportunity to bring to market a unique offering of menu and ambiance that reflect the evolving dining preferences,” said Robert Hunghanfoo, Managing Director, McDonald’s Singapore.
“As a brand, we are constantly evolving along with the tastes and preferences of the Singapore population and we are focused on making delicious, feel-good moments easy for everyone.”
New Menu Offerings
McDonald’s Marine Cove offers exclusive menu items and opportunities for customers to customise their food according to their preferences. Set in a relaxed and contemporary environment, the new restaurant will feature a Salad Bar and Dessert Bar where customers can choose to customise their favourite items, their way.
The Salad Bar offers three different salad choices: Asian, Caesar and Classic Green. The Classic Green is available for $3.90, while Asian and Caesar are available for $5.50 each. Customers have the freedom to further customise their salad, choosing from a range of add-ons, priced between $0.60 and $1.20 each.
Mixed salad greens tossed with cherry tomatoes, spiral pasta, corn kernels, and red apple slices topped with roasted sesame dressing
Iceberg and romaine lettuce topped with chicken fajita strips, shaved parmesan, chicken bacon bits, garlic croutons, and a drizzle of Caesar dressing
Classic Green Salad
Iceberg and romaine lettuce with corn and cherry tomatoes. Top your salad with the dressing of your choice.
At the new Dessert Bar, diners will get the chance to customise their favourite McDonald’s desserts. With 17 toppings to choose from, they can mix and match to add a personal twist to the Classic McFlurry or Sundae. Toppings range from Corn Flavoured Cereal and Rainbow Butter Bites, to Mixed Berries and Chunky Purple Potato Sauce.
Signature Collection of Premium Burgers
The new restaurant will offer a Signature Collection of premium burgers that are exclusively available at McDonald’s Marine Cove. The Classic Cheese and Spicy Tortilla feature a delicious Angus beef patty and for chicken lovers, the range includes the Spicy Chicken with Apple Slaw.
The Classic Cheese burger features a deliciously seared Angus beef patty sandwiched between delicate slices of creamy cheese. Complementing the patty are juicy slices of tomatoes, sweet grilled onions and crispy smoky chicken bacon.
Featuring a delectable Angus beef patty with a slice of melted cheese, the savoury combination is enhanced by creamy guacamole, crunchy tortilla chips, whole leaf lettuce, and sweet and juicy slices of tomatoes and onions. The burger is then topped with a fiery spicy sauce.
Spicy Chicken with Apple Slaw
A crunchy and juicy chicken thigh meat is topped with peppery rocket and creamy black pepper sauce. This blazing combination is contrasted with a tinge of sweetness from the apple slaw.
New McCafé offerings
The Marine Cove McCafé will serve a new range of soups, sandwiches and sweet treats including Affogato and waffles. Made with quality and hearty ingredients, there is a choice of two soup creations as well as toasted sandwiches in six different variations, two of which are exclusively available at McDonald’s Marine Cove.
More than just a restaurant, the McDonald’s Marine Cove aims to be a lifestyle destination for all Singaporeans – young or old. To reflect its location at East Coast Park – a destination that attracts many families, the new restaurant also boasts family-friendly features.
Customers of all ages will be entertained as shadows come to life at the Shadow Wall at McDonald’s Marine Cove! As customers walk past the Shadow Wall, their shadows will be transformed into McDonaldland characters such as Grimace and Birdie.
McDonald’s Marine Cove will also feature Google Cardboard viewers that will allow our customers to experience virtual reality in a simple and fun way, bringing them on a 360 degree virtual tour so they can experience the unique offerings that are exclusive to the store. These Google Cardboard viewers will also be available at 12 other McDonald’s restaurants across Singapore.
Wireless Charging Stations
With Singaporeans constantly on-the-go and on their mobile devices, McDonald’s Marine Cove features wireless charging stations, so both you and your mobile devices can be fully charged at the restaurant.
Pram parking at the restaurant will allow young families the ease and convenience of simply parking their pram and enjoying the food and ambiance at the restaurant with no added hassle.
McDonald’s Marine Cove is open from 6am – 12am from Sunday to Thursday and on Public Holidays. On Fridays, Saturdays, and eves of Public Holidays, the restaurant will be open 24 hours.