To make the cinema experience even more convenient for patrons, Golden Village recently implemented VISA Checkout.
The local cinema giant is the first cinema operator in Singapore to successfully implement Visa Checkout, a seamless and user-friendly online purchasing method. With Visa Checkout, patrons just need to input their existing username, password and a computer generated One Time Password (OTP) to purchase Golden Village and Gold Class tickets. At present, Visa Checkout has been used in approximately 12% of the transactions done via Golden Village’s website.
Visa Checkout eliminates the need to enter credit card numbers, CVV numbers and credit card expiry dates. It can be accessed on all mobile devices, whether Androids or iPhones. Thanks to the use of advanced security features, cardholders are assured that their card details are safe from external threats. To enroll, users just need to log on to this website.
“Golden Village is always at the forefront of improving our patrons’ viewing experience,” says Chia Chong Hai, Chief Information Officer, Golden Village Multiplex. “The unveiling of Visa Checkout is another initiative to ensure that Golden Village remains the leading cinema operator in Singapore. Patrons can now look forward to enjoying our services at the click of a button.”
“Visa is pleased to have Golden Village as one of our first key merchants to implement Visa Checkout. Visa Checkout addresses some of the problems faced by online shoppers by reducing the number of steps required for them to complete their online purchases, thus enhancing the entire shopping experience. Based on Visanet data, eCommerce is growing three times faster than traditional face-to-face shopping in Singapore. Given that Singaporeans shop most online for movie tickets, we believe that there will be an increase in the number of transactions on Golden Village with the introduction of Visa Checkout,” said Ms. Ooi Huey Tyng, Visa Country Manager for Singapore and Brunei.
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