All kids should dream. However, not kids have the means or the opportunities to fulfill their dreams. The playing field is not leveled for a kid born in cosmopolitan Singapore versus one born in a slum in Bangkok, Thailand.
This is something which the United Nations (UN) Global Goals seek to address. Catch this short video about how the project changed the life of 11-year-old Mekfah, a grade A student who lives in the inner city slums of Bangkok:
Mekfah is very passionate about football. In conjunction with one of the Global Goals founding partners and Liverpool FC main sponsor, Standard Chartered, Mekfah was given the opportunity to travel to Kuala Lumpur, Malaysia and interact with the Liverpool Football Club.
“We are extremely proud to be a founding partner of Project Everyone in support of the Global Goals campaign, and it was wonderful for us to have played a role in this powerful film.” Said Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered.
The film is directed by Ananda Everingham, a well-known Thai actor and is part of the Global Goals campaign launched last week at the UN Headquarters in New York by filmmaker Richard Curtis and Amina Mohammed, the Secretary-General’s Special Adviser on Post-2015 Development Planning. The voice over is by Mekfah himself, in Thai, with English subtitles.
“I feel very passionately about this film. Meeting Mekfah took me on an unexpected journey and has probably changed my outlook on life. These Global Goals are important because they represent a plan. A plan that, if met by all world leaders, will ensure everyone – whoever they are and wherever they’re from – can lead better lives unhindered by the shackles of poverty.” Shared actor and director, Everingham.
The UN Global Goals seek to reach 7 billion people in the 7 days after the Global Goals are officially adopted by all 193 nations at the UN General Assembly on September 25.
As the most popular sports in the world, football plays as a beacon of hope to many communities around the world. Through football, GLobal Goals seek to eradicate global poverty, tackle inequality, fix climate change, among other world problems which cannot be address easily by any single government. Whatever a kid’s dream may be, poverty should not be what’s stopping the kids from achieving his or her full potentials.
“Mekfah is a great kid and his passion is clearly football. As we stood waiting to go on to the pitch in Kuala Lumpur I could tell how excited he was to be there. It was an honour to share that experience with Mekfah and with the help of the Global Goals, more kids around the world will be able to pursue their passion.” Shared Jordan Henderson from Liverpool FC.
All kids should dream.
And all of us adults should unite to help all of them reach their dreams.
On 25th September at the UN, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. The Global Goals campaign aims to both make the goals famous and to push for their full implementation. If the goals are famous – if people care about what has been promised by the politicians – it greatly increases their chance of being implemented.
Speaking about the ground-breaking collaboration Richard Curtis, founder of Project Everyone, said “The Millennium Development Goals halved extreme poverty across the world. The new Global Goals for Sustainable Development give us the opportunity to end it for good. There’s no point in going half way. By making the Global Goals famous we can give them their best chance of working around the world – and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice and inequality, and the last generation to be threatened by climate change.”
Liverpool FC and Standard Chartered have not only helped with this film but players completed their own dizzy goals challenge, contributed to Radio Everyone, the World’s Largest Lesson and We the People.Their activity will culminate at the fixture against Aston Villa on Saturday 26th September 2015, where Liverpool FC will replace the Standard Chartered logo on their shirts with the Global Goals logo.
Project Everyone is the brainchild of Richard Curtis with the ambition to tell everyone in the world about the Global Goals so they are best achieved. The project’s Founding Partners include Aviva, Getty Images, Pearson, SAWA Global Cinema Advertising Association, Standard Chartered, Unilever and the Bill and Melinda Gates Foundation.
All over the world the project is being supported by hundreds of television, radio, poster and digital companies, mobile phone and broadband providers, NGO organisations from all sectors, businesses, sports clubs, film and television production companies, record labels, events, magazines and retailers, all of whom have agreed to carry the goals to their fans, customers and users to help them become known all over the world.
ABOUT THE GLOBAL GOALS FOR SUSTAINABLE DEVELOPMENT
The Sustainable Development Goals are at the heart of the ambitious new global agenda that have been agreed and will be adopted by the 193 Member States at the Sustainable Development Summit which will take place September 25th-27th, 2015, in New York at the United Nations. More than 160 world leaders will be in New York to adopt the goals — which builds on the UN’s successful Millennium Development Goals (2000-2015) that have lifted millions out of poverty. This new agenda will build on the successes and go further because it is a universal agenda that will improve the lives of all people around the world.
Through an integrated approach, the goals will tackle the social, economic and environmental challenges to achieve sustainable development to meet the needs of the present without compromising the ability of future generations to meet their own needs. The new Sustainable Development agenda will guide all countries on a path that will transform the lives of all people toward increased prosperity and greater well-being while protecting the environment.
This post is brought to you by The UN Global Goals.