ZTE Corporation, a publicly listed global provider of telecommunications equipment, network solutions and mobile devices, launched three new ZTE smartphones; including its flagship product Nubia Z5S Mini, Blade L2, and KIS 3 at Grand Nikko Hotel, Nusa Dua, Bali. The launching was part of ZTE Corporation’s efforts to strengthen its presence and build its brand in the Southeast Asia region.
“This is a key event to show ZTE’s full commitment and its highly business focused in the Southeast Asia retail handset market,” said Jacky Zhang, the President of ZTE Handset Business Unit, Asia Pacific and Commonwealth Independent States (CIS). “Asia Pacific is a primary target market for ZTE, and Indonesia is one of the biggest potential markets in the region. ZTE had focused on B-to-B business in the past. But now, we are ready to establish our brand in the retail market, and we are confident that our products will suit the consumers’ needs.”
The brand may not be a familiar name yet in the Indonesian and Singaporean markets, but ZTE is no newbie in the mobile industry, with their eyes set on global expansion.
ZTE has produced handsets for more than 16 years, building its business presence in 160 countries, cooperating with 230 operators, and establishing strategic cooperation with 47 out of top 50 operators worldwide. ZTE also shipped about 40 million smartphones in 2013, and aims to ship 60 million smartphones in 2014. The company expects revenue growth at 15 percent from terminal device business this year.
ZTE Nubia Z5S Mini
Flagship product, ZTE Nubia Z5S Mini, is the top-of-the-line offering from ZTE. Its stylish look was designed by an Italian artist, Stefano Giovannoni. Nubia Z5S Mini packs high-end phone specifications, powered by Qualcomm APQ8064 Snapdragon 600, with 5 MP front and 13 MP back camera. In Indonesia, the Nubia Z5S Mini is expected to be available in July 2014, and it will gradually enter the market in neighboring countries.
ZTE Blade L2
Blade L2 is built spectacularly thin with large screen – up to 5.0, supporting maps with navigation services, an array of essential Google services, plus a top office suite, and popular cloud services like Evernote and Dropbox pre-installed. Blade L2 has Quad-core 1,3GHz chipset along with 1GB RAM and 5 MP camera. ZTE Blade series have been sold more than 10 millions units in over 50 countries – and Blade is the top selling Android smartphone in China.
ZTE KIS 3
KIS 3 is a mass market lower end smartphone targeted at the youth segment with hot orange and cobalt blue colour options. It features a large screen- up to 4.0 with Qualcomm 1.2GHz dual core, 2 MP for the camera, 512 MB RAM, and supports GPS/ Glonass/Beidou.
Now comes the most important question – cost. Here are the prices of the 3 ZTE smartphones in the Indonesia market:
The Nubia Z5S Mini will cost RP3,999.000 (S$422), the Blade L2 at RP1,699.000 (S$179), and the KIS 3 at RP999,000 (S$105).
For Singapore, all three phone models will be available in market by later half of 2014.
About ZTE Mobile Devices
ZTE Mobile Devices is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is one of the Top 5 mobile handset and smartphone manufacturers in the world, offering a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals.
A global leader, ZTE has partnerships with more than 320 major carriers and distributors in over 160 countries and regions around the globe. It also has strategic partnerships with 47 of the world’s top 50 carriers. In 2012, ZTE applied for more international patents than any other company in the world.