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BPL 2013/14 Final with Carlsberg

BPL 2013/14 Final with Carlsberg
Take picture with pretty girls

Take picture with pretty girls

Last Sunday, Carlsberg, the Official Beer of the Barclay’s Premier League (BPL), ended the 2013/14 BPL season with a football experience like no other at Everyone’s Home Ground.

More than just a get-together of football fans and consumers, Everyone’s Home Ground was an exclusive and premier live screening event where Carlsberg amplified the premier experience with giant TV screens, deluxe couches and an overall premium experience throughout the concurrent live screening of three matches:

Cardiff City  1-2 Chelsea

Liverpool 2-1 Newcastle

Manchester City 2-0 West Ham United

At the entrance

At the entrance

This was how the event hall in Suntec look like when I went there last Sunday with two friends:

Event hall

Event hall

Sofa seats

Sofa seats

Big screens to enjoy the matches

Big screens to enjoy the matches

Fans cheering a goal

Manchester United fans cheering a goal from Manchester City

Liverpool fan

Liverpool fan

Carlsberg kept their promise on crowd-sourcing what consumers and football fans would like to see and experience at the event. Through online voting via a Facebook app, the top choices were for on-site massage and snacks to go with free flow Carlsberg beer. These all came true:

Free massage

Free massage

Free flow snacks and beer

Free flow snacks and beer

How premium was the experience?

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I counted about as many working staff as there are guests at the event. Carlsberg could have easily seated twice more guests into the same venue, but they kept the size small for the best football experience. There were many beautiful Carlsberg servers sashaying around. The ratio was about one server per sofa couch and the ladies make an effort to remember the names of the guests they are serving. Nice.

My friends, looking very happy

My friends, looking very happy

Take selfie with the Carlsberg ladies

Take selfie with the Carlsberg ladies

I won’t delve into the BPL results. It was a foregone conclusion that Manchester City will lift the BPL trophy this season. It was the goal difference that was interesting. Liverpool had not have such a good run for over two decades. Fans of the Reds were elated and made up the bulk of the guests at the event. The team gave a scare in the first half when Newcastle led with a first goal, but ultimately, Liverpool did not let their fans down.

This lucky fan won a pair of tickets to the UK to catch a BPL match next season, courtesy of Carlsberg!

This lucky fan won a pair of tickets to the UK to catch a BPL match next season, courtesy of Carlsberg!

I went home happy after the games. Thank you for the wonderful Carlsberg football experience! 🙂

About The Author

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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