Carlsberg, the Official Beer of the Barclay’s Premier League (BPL), will be ending the current (2013/14) season with a football experience like no other at Everyone’s Home Ground.
More than just a get-together of football fans and consumers, Everyone’s Home Ground is an exclusive and premier live screening event where Carlsberg will be amplifying the premier experience with giant TV screens, deluxe couches and an overall premium experience throughout the concurrent live screening of three matches:
Cardiff City v Chelsea
Liverpool v Newcastle
Manchester City v West Ham United
Who will win the league title this year? Chelsea, Liverpool, Arsenal or Manchester City? Which club are you rooting for?
Everyone’s Home Ground will be held on the final day of the BPL on 11 May 2014 at Suntec City. Adding on to the celebrations, Carlsberg will also be giving one lucky consumer at Everyone’s Home Ground the ultimate premier feeling with an all-expense paid VIP Carlsberg experience for two to watch a live BPL match in the UK.\
“As the Official Beer of Barclays Premier League, we hope to give our football fans and consumers that same premier experience where they can unleash their emotions in an environment they can call home. Whether it is jumping on the sofa with joy when their favourite team scores a goal or pulling out their hair with frustration when the referee makes a bad call, these are the premier feeling that calls for a Carlsberg,” said Bernard Lim, Head of Marketing, Carlsberg Singapore.
Win exclusive invites to Everyone’s Home Ground
In order to be invited for this exclusive event and to stand a chance to win the grand prize of an all-expense paid VIP Carlsberg experience for two to watch a live BPL match in the UK, Carlsberg launched a Facebook app to crowd source what consumers and football fans would like to see and experience at the event.
Based on consumers’ selections on the app, Carlsberg will be including some of the popular items and activities to create the dream environment on 11 May at Suntec City. A total of 50 lucky winners will be picked from their submissions on the app to receive invites to the event. Each winner will be able to bring along three friends to the live screening on 11 May.
Promotions and lucky draws for fans
To bring this celebration further, Carlsberg will also be running a nation-wide promotion for consumers to not only win the grand prize of a Carlsberg VIP trip to watch a live BPL match in the UK but also limited edition Carlsberg merchandise.
These promotions are available at coffee shops, supermarkets and convenience stores across Singapore from 1 April 2014 to 31 May 2014:
