Singapore’s leading news and entertainment portal, omy.sg, launched its third Singapore Social Media Day (SGSMD) campaign today with one of Asia’s leading premium food brands, CP Foods, to promote home cooking in Singapore.

World Social Media Day is a global event to celebrate social media. It was first initiated by internet news blog Mashable in 2010 and celebrated annually on 30 June. SGSMD is a local adaption of the event by omy.sg, organised since 2011 with the objective of using “social media for a social cause”.

This year, omy.sg takes on the task of promoting home cooking, as well as encouraging Singaporeans and residents to cook for their friends, family and loved ones to surprise them.

Ms. Janet Ong, Digital/Social Media Strategist, omy.sg, said: “With people spending more time online and on social media, this campaign comes as a timely reminder for all to spend some quality time with our family and loved ones by surprising them with the love of a home-cooked meal. Preparing a simple meal may be a small gesture, but we hope that by getting people to share photos of their home-cooked meals, more of the social media communities who see these photos will be inspired to do the same, thereby further propagating the important message of family and social bonding.”

The SGSMD website will be featuring LIVE Instagram photo feeds from the public using the hashtag, #SGSMD2013 and #CPFOODSSG.

Ms. Joyce Yap, Assistant Vice President, CP Foods Singapore, said: “CP Foods offers a huge variety of good tasting and easy to prepare products that can help whip up a hearty meal in minutes. Hopefully, through the submissions, Singaporeans realise that home cooking does not have to be difficult and it’s worth that little extra bit of effort as they promote some of the best moments to bond with your loved ones. At CP Foods, we aim to enrich lives with our foods, so we are very happy to partner omy.sg in this very meaningful campaign.”

12 home cooks who submit the best photos and captions will stand to win the following prizes:

1 x $1,000 CapitaMall shopping vouchers and CP Foods product hamper worth $100 for Best Submission using CP Foods product in their home-cooked meal (product name must be included in the photo caption).

1 x $500 CapitaMall shopping vouchers and CP Foods product hamper worth $100 for Best Submission using non-CP Foods product in their home-cooked meal.

10 x CP Foods product hampers worth $50

The closing date for submission is on 31 July 2013. For more details, please visit http://project.omy.sg/sg-social-media-day/

Official Hashtags: #SGSMD2013 and #CPFoodsSG

The Singapore Social Media Day is part of a series of events branded under Social Media Fiesta, an omy.sg social media initiative.