Switzerland with Nestlé – Administration Building Nestlé (Nestle HQ) and meeting the Nestlé Global Digital Acceleration Team

There is a road named after Nestle in Vevey

The town of Vevey is intrinsically linked to global food brand, Nestlé. 

Nestlé was founded in Vevey in 1867 and is still the site of the world headquarters of Nestlé today. Milk chocolate, used in many Nestlé products, was invented in Vevey by Daniel Peter in 1875.

Group picture in front of Nestle HQ

The Alimentarium Museum, a modern museum for food and nutrition, opened in 1985 by the Nestlé foundation, is one of the most important buildings in Vevey, together with the  Administration Building Nestlé (Nestle HQ). 

Nestle HQ
Reception
Really spacious open concept lobby
How many of us in the world can boast of an office with a view like this?
Mirror reflection
Spacious backyard with fresh air and a gorgeous view

I had the rare opportunity to visit Nestle HQ and meet some of the amazing folks working there, including the Nestlé Global Digital Acceleration Team (DAT) – a group of Nestlé digital staff from around the world who were in Vevey for a digital immersion course.

As a geek working in the digital industry myself, I felt really honoured to get to tour the DAT office
Nestle DAT
Recommended reads
Monitoring the world at the DAT office
Twitter monitoring

The DAT office looks like the headquarters for the Avengers superheroes, with the team monitoring live, instantaneous brand conversations across the globe on digital and social media platforms.

Together with two other invited bloggers from Singapore, we did a presentation each on our digital and social media journey, sharing how we work with various brands.

Me doing my presentation

When I mentioned about the planking phenomenon in Asia during my presentation, the DAT team picked up on the concept immediately and gamely posed for a group photo, planking in the office. Cool isn’t it?

Nestle global DAT staff planking in their office together with me – super awesome!
A proper group photo with the DAT team
Me with the coordinator for Nestle DAT, Ms Hannelore Grams

We were also given a tour of the office, include a visitor’s gallery showcasing the many food and nutrition brands under the Nestlé family.

Visitors’ gallery
Yes, Nestle sells formula milk, but as part of their corporate social responsibility, they also advocate breastfeeding
How Nestle food items are sold in India
Chocolate, snacks and beverages
Nescafe in India
Assorted Nestle brands
A China candy brand recently acquired by Nestle
Me on a Nestle ice-cream bike
Do you know Movenpick is a Nestle brand too?
Kit Kat around the world
Group picture at the Kit Kat bench
Maggi and Buitoni
Certified halal Nestle products
Nestle milk formula around the world
Food products around the world
The amazing BabyNes
A BabyNes capsule
PowerBar sports supplement
Weight management products
Health supplements
Milk and cereal
Nestle in the Chinese market
Do you know Nestle has pet food too?
A typical staff cubicle in Nestle HQ – all the window views are fantastic!
There are art pieces like these throughout the building to add more live and colours
More art pieces
A large painting

I was particularly impressed with a new product Nestlé launched recently in Europe – NesBaby. It is like Nespresso for babies. Instead of gourmet coffee, the machine dispenses baby formula milk packed in a capsule. This product can save so much time and hassle especially for night feeds! When I shared a picture of it on instagram, many of my friends who are parents with young kids wanted to find out more. Nestlé should really consider bringing this into Singapore.

We had lunch at the Nestlé staff restaurant which has a really awesome view of Lake Geneva. The food was pretty good too:

Menu for the day at the staff restaurant and cafeteria
Staff canteen
Staff restaurant
Menu
All settled for lunch in the Nestle staff restaurant
Shrimps salad for appertiser
One of the main course for the day
Steak main
I had this – grilled fish with couscous and veggies
Dessert cart
Wide selection of food items and fruits for dessert
Cactus flower mousse
Sunset as witnessed from within the Nestle building

Most important of all, we did some shopping at the Nestlé staff shop, a supermarket stocked with just Nestlé brands:

Nestle brands only supermarket in the HQ building
All ready to stock up on Nestle!
Nestle only supermarket
Assorted Movenpick ice cream
Nesquik chocolate drink! I love this when I was little
Callier chocolate
Pet food
More pet food
Yoghurts and other chilled stuff
Maggi galore
Maggi instant soups
Nespresso capsules
Sauces and condiments
Kids section

Kids section

Baby products

I hope my blog posts on Switzerland with Nestlé have given you a better understanding of the Nestlé brand and history as a whole.

Nestlé is a really big global food and nutrition brand, headquartered in Vevey, Switzerland, with strong corporate and brand values. They did not grow into the largest food company in the world by chance, but built on solid faith and trust from us, the consumers.

Still think this is just a Malaysia brand that manufactures Milo?

For me as an individual, I now know if I see a product stamped with the Nestlé logo, it is a product which I can trust to deliver. 🙂

Click here to read all my posts on visiting Switzerland with Nestlé.

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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