Coca-Cola Singapore – Putting the “Happy” into Recycling

Here’s an initiative from Coca-Cola Singapore that will put a smile on the face of local environmentalists, literally.

Do you know about the Coca-Cola Happiness Machine? Here’s a video on it:

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Mighty fun isn’t it?

As a lead up to Earth Hour, Coca-Cola Singapore has launched a local adaptation of the Coca-Cola Happiness Machine, but with a green angle to it, rewarding the act of recycling. Called the Recycle Happiness Machine, this is an initiative by Coca-Cola Singapore to instill the habit of recycling in Singaporeans, supported by the Singapore Environment Council.

Members of the public who deposit their used plastic beverage bottles in this machine will find themselves pleasantly surprised with gifts such as fresh flowers, 1.5L bottles of Coca-Cola, and Coca-Cola collectibles, such as t-shirts, bags and caps, made out of recycled plastic bottles. The machine accepts all clean, recyclable empty plastic beverage bottles.

The Recycle Happiness Machine gets its name from the fact that Coca-Cola, a product known for the happiness it brings, gives its bottles a second life by taking the beverage containers and recycling them into new items such as apparel. The machine will pop up all over the Orchard Road and Dhoby Ghaut area, at five different locations such as Cathay Cineleisure Orchard and The Cathay, between 24th March and 1st April:

Coca-Cola Singapore will drop hints of where happiness will strike – the locations of their roving Recycle Happiness Machine – on Coca-Cola Singapore’s Facebook page, Twitter account, as well as their website. 

Stay tuned! 🙂

This recycling initiative by Coca-Cola Singapore is part of Live Positively, The Coca-Cola Company’s commitment to make sustainability a part of everything it does.

Have fun recycling! Remember to continue recycling even after this initiative is over. Recycling is for life and for the future generations.