In celebration of 10 years of beauty, Sephora presents 10 days of fun in its first and biggest beauty playground in Singapore, the Sephora Playhouse. Spanning a staggering 700 square meters at Ngee Ann City, Civic Plaza, any beauty aficionado can rock out to one-of-a-kind interactive experiences in this warehouse-sized Insta-ready funhouse brimming with all that Sephora aims to teach, inspire and play.
Let me do a run down on the 12 things you can see, do and get at the Sephora Playhouse.
The Sephora Playhouse is a varied and vibrant beauty-verse bursting at the seams with nine individually themed rooms custom-built just for this event. Each room represents one brand, is fully interactive, on-trend, and has a striking and distinct aesthetic theme for the perfect photo op. If you have the Sephora app, open it while you’re at the Sephora Playhouse for exclusive content and an enhanced interactive experience.
1) Slide down the Sephora Collection Cream Lip Slide
Steps up and sliding down the mini Sephora Collection Cream Lip Slide.
Celebrating the fun of the Cream Lip brand, the Sephora Collection space features a life-sized Lip Tube to pose in after you enjoy a complimentary lip-over from Sephora’s beauty advisors. The Cream Lip Slide is a tongue-in-cheek testament as to how slick these lippies are.
2) Lounge with life-sized Fenty Beauty’s Moroccan Spice Eyeshadow Palette
Life-sized Fenty Beauty’s new Moroccan Spice Eyeshadow Palette.
Step into a place of mysticism and exotic flavors, a dream-like world where one is surrounded by thousands of “diamonds in the sky”. Fenty Beauty by Rihanna’s universe invites guests to lounge and indulge in a majestic Moroccan mood, in honour of Fenty Beauty’s new Moroccan Spice Eyeshadow Palette.
3) Navigate your way through Estée Launder’s blue light prismatic mirror maze
Navigate through Estée Launder’s blue light prismatic mirror maze.
Experts agree that blue light is increasingly becoming a cause for concern, with damaging effects on the skin, especially from close-range blue light (e.g. your favourite midnight IG scrolling). This results in the first signs of ageing now appearing around the eyes. With your life being exposed to so many kinds of pollution, including Blue Light from your many screens and devices, rest assured that Estée Launder is here to save the day with their newest innovation in skincare, the Advanced Night Repair Eye Supercharged Complex. Navigate your way through the blue light prismatic mirror maze and see if you can find quotes along the way to help you find your true sparkle.
4) Sample products at Fresh Beauty’s dream “beauty kitchen”
Accents of Fresh sky blue color rule in Fresh Beauty’s kitchen of your dreams.
The Fresh Beauty kitchen is a welcoming space where all Fresh ingredients come to life. Re-imagining a classic setting, the Beauty kitchen playfully celebrates freshness with an abundance of natural ingredients. Fresh sky blue, an iconic color of the brand, fills the entire space, representing the spirit of endless possibility. Go on an indulgent and sensorial journey as you sample products made from Fresh’s signature ingredients.
5) Bounce on trampolines at Urban Decay’s Bouncy Palette Room
Urban Decay’s Bouncy Palette trampoline Room, inspired by their new Born to Run Palette.
When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Urban Decay’s Bouncy Palette Room, inspired by their new Born to Run Palette. Here, the color squares are literally bouncy because they are trampolines.
6) Smell peachy all day long with Too Faced’s signature scent
Smell and look peachy all day long at Too Faced’s Peaches & Cream area.
It is dreams and peaches abundant within the Too Faced Peaches & Cream area. It’s not just a picture-perfect setting made for your #OOTD – with Too Faced’s signature scent released at the push of a peach, you will smell and look peachy all day long.
7) Jump into a paddle ball pit at Tarte Cosmetics’ Rainforest of the Sea Underwater World
Paddle in a ball pit at Tarte Cosmetics’ Rainforest of the Sea Underwater World.
Revel in Tarte Cosmetics’ Rainforest of the Sea Underwater World. Jump into a paddle ball pit and take an Insta-worthy picture which serves up a cool optical illusion of being leagues under the sea, replete with marine algae and flower extracts.
8) Fall in love with the artistry of makeup at the Kat Von D room
Get makeup inspired in the Kat Von D room.
Celebrating the brand’s most sensational products for artists, poets and lovers alike, Kat Von D encourages visitors to fall in love with the artistry of makeup, from beginners to makeup junkies to pros in this space full of its signature products and inspirations.
9) Enjoy a Benefit Cosmetics-inspired ice cream or coffee at the I Scream Beauty diner & ice cream parlor
A girly-pink I Scream Beauty diner and ice cream parlor.
I Scream Beauty is a girly-pink, true American diner and ice cream parlor, with a ball pit to rest in while you enjoy ice creams inspired by Benefit’s pastel colour palette. You will also get to enjoy the tech-integrated brow-bar and retro-lovin’ features.
10) Pose & Win limited-edition Sephora Playhouse curated gift set
Strike a pose in any three of your favourite Sephora Playhouse rooms, post and caption the pictures on Instagram with the hashtag #SephoraPlayhouse. The 10 most creative submissions will win a limited-edition Sephora Playhouse curated gift set that includes full-sized products from all participating brands. Contest runs from 21 to 29 July 2018. Terms and conditions apply.
Don’t worry about WiFi, MyRepublic is supporting and providing all guests with free WiFi service while you are there, so snap away, upload and share the many Insta-worthy photos you have taken.
11) Check Out exclusive launches, deals & steals
Other than taking Insta-worthy photos in the nine thematic rooms, check out the exclusive launches at the Sephora Playhouse such as the Too Faced White Peach Multi-Dimensional Eye Shadow Palette and the Benefit Pretty In The U.S.A. Makeup Set. There are also a number of sweet deals and steals by beauty brands: Kat Von D, Benefit Cosmetics, Estée Launder, Tarte Cosmetics & Urban Decay.
You can also get limited edition merchandise such as the Sephora Playhouse Hoodie ($36) and Cap ($16), available at the Sephora Playhouse – House of Sephora retail space.
Enjoy $10 HSBC Sephora vouchers for Sephora Beauty Pass members with a minimum spend of $80 when they make purchases using their HSBC credit cards at the Sephora Playhouse. Limited to the first 1,000 redemptions only.
12) Attend fun workshops & meet-and-greet sessions
Participate in a jam cracker tasting with Fresh as they serve up a delicious mask menu to satiate all your skin’s cravings, pick up brow-grooming tips from Benefit’s brow expert (and get a free hair-braiding session thrown in), and attend a live makeup demo hosted by Kat Von D’s resident makeup artist, featuring the brand’s all-time makeup star products.
DJ Yuka Mizuhara playing at the Sephora Playhouse opening party.
The Sephora Playhouse is open exclusively to all Sephora Beauty Pass members from 21 to 29 July 2018, 12pm to 10pm daily at Ngee Ann City, Civic Plaza. Sephora Gold members get to enjoy priority access, and friends & family of Beauty Pass members are also welcomed.
Not a Sephora Beauty Pass member yet? Register to become a Sephora Beauty Pass member in-store with your first purchase, on-app or online here. Beauty buffs, makeup maniacs and skincare savants, what are you waiting for? Sign up for and reserve a Sephora Playhouse session here.
It wouldn’t be Sephora without amazing beauty products up for grabs. Be one of the first 500 guests to arrive and visit the Sephora Playhouse and receive a surprise goodie bag (this may have been fully redeemed by now). And also look out for the Sephora Lucky Dip in the Sephora Playhouse for all to enjoy, stand to win vouchers, samples, products from Sephora’s favorite brands and even a Dyson hairdryer!
5