Shopee has recognised 32 affiliates in its 2026 Million Dollar Club, more than double the number honoured last year, as the e-commerce platform prepares for its 11.11 Big Sale.
The awards were presented at the 2026 Shopee Affiliates Connect event on 6 November. Each Million Dollar Club recipient generated more than US$1 million in sales during the qualifying year. The event also introduced the platform’s first Rising Stars awards, recognising nine creators who recorded the strongest sales growth over the past year in their respective content categories.
Shopee Affiliates Connect brought creators and brand representatives together ahead of the platform’s biggest 11.11 promotions, which begin at 8pm on 10 November.
Shopee currently has more than 300,000 affiliates in Singapore, whose content accounts for one in 10 visits to the platform. Over the past year, traffic referred by affiliates increased by more than 50%, while sales generated through the programme grew by close to 50%.
Through social media, Shopee Live and Shopee Video, affiliates share product recommendations based on their own experiences, helping shoppers discover products and make more informed purchasing decisions.
The event also gave creators the opportunity to meet brand teams, ask questions and explore products first-hand. Participating brands included Medicube, Aprilskin, Round Lab, Dear, Klairs, Centellian24, FineToday, Kérastase, L’Oréal Professionnel, Matrix, Kiehl’s, Lancôme, Blackmores, The Ordinary, Lucido, UNOVE, Beauty of Joseon, Innisfree, Aestura, Philips, LANEIGE, RYO, Confetti, Moonhealth, Torriden, TIRTIR, DASHU, DECORTÉ, Rejuran, Arencia, Dr. Reju-All, Groupe SEB, Dr.FORHAIR, Mars Labs, Ninja Kitchen, Moom Health, Dokijuice, The Purest Co., GROWUS, Dr. Althea and BZU BZU.
Representatives from Round Lab, Dear, Klairs, Centellian24 and UNOVE also travelled from South Korea to participate in the gathering.
The 32 Million Dollar Club awardees, listed alphabetically, are @77shome, @audreyxaudrey, @bobmubarak, @branreckaymends, @briannawonggg, @eexuan, @emmtann, @hellojamie, @jessicatham, @kloudyz, @livewithzoe, @malaquemahdaly, @melodyyaptl, @mongabong, @naomineo, @nuruiaini, @omfgwen, @orhneethebunny, @ourslowhouse, @pornsakp, @sheilamansy, @shopwithagnesboo, @shopwithsasax, @sophiaxchong, @synnee.ng, @wirdaelliesa, @zoeraymondtan and @zoniaraymond.
The nine Rising Stars were recognised across three categories. In Social Media, the recipients were @natashatannnnn, @thecurioustravelers and @tiarabean. Shopee Live recognised @bonnieloo94, @funnylittlesheep and @maybelinesim, while Shopee Video honoured @densoncyf, @likenovh and @vincentfoodstagram.
Among this year’s Million Dollar Club recipients is Agnes Boo (@shopwithagnesboo), who received the recognition for the third consecutive year. She initially began livestreaming while maintaining a corporate career. As viewers returned to her Shopee streams and became regular customers, livestreaming developed into a more consistent income source before eventually becoming her full-time career.
Rising Star recipient Natasha Tan (@natashatannnnn), a former banker recognised in the Social Media category, started sharing Shopee links as an extension of the product recommendations she had already been giving to friends and family.
Meanwhile, Shopee’s 11.11 Big Sale runs from 30 October to 17 November 2026, offering more than 600 specially discounted deals with savings of up to 90%. Shoppers can also find selected products from S$0.99 and S$111 off S$350 Flash Vouchers.
The campaign’s biggest promotions begin at 8pm on 10 November, with major voucher drops scheduled for 10 and 11 November.
ShopeeVIP subscribers will also have the chance to win an Aion V Luxury electric SUV worth approximately S$68,000. Every S$30 spent on eligible purchases during the campaign earns subscribers one chance in the lucky draw. The winner will be announced on 26 November. The Certificate of Entitlement is not included in the prize and will be borne by the winner.
