Singapore shoppers can look forward to a fresh round of online shopping deals as Shopee brings back Phua Chu Kang for its 11.11 Big Sale, running from 30 October to 17 November 2026. The campaign promises the platform’s lowest prices and biggest vouchers of the year, with discounts of up to 90%, selected deals starting at S$0.99 and a chance to win an Aion V Luxury electric SUV worth approximately S$68,000.
Played by Gurmit Singh, the iconic Singapore contractor returns in Shopee’s latest 11.11 commercial after spending the year frozen inside a high security vault. Armed with his trademark humour and a catchy new 11.11 jingle, Phua Chu Kang leads an action-packed campaign promoting Shopee’s biggest shopping event of the year.
One of the main highlights is the S$111 off S$350 Flash Voucher, which offers shoppers more than 30% savings on qualifying purchases. The biggest voucher drops are scheduled for 10 and 11 November, making these key dates for those planning larger purchases.
Shoppers can also browse more than 600 specially discounted deals, with selected products starting from just S$0.99. New offers will be released through Flash Deals from 30 October to 13 November. ShopeeVIP subscribers can enjoy an additional 3% cashback on eligible purchases, along with exclusive access to selected promotions.
The sale covers a wide range of categories, including electronics, home appliances, beauty, fashion and everyday essentials. Selected deals include the Marshall Emberton III Portable Bluetooth Speaker at S$20, down from its usual price of S$299, on 30 October, and the Adidas Lifestyle Cotton Baseball Cap at S$0.99, down from S$30, on 1 November.
On 4 November, shoppers can look out for Coca Cola Zero Sugar in a 24 can pack of 320ml cans at S$0.99, compared with its usual price of S$21.15. Further offers arriving on 11 November include the Shark TurboBlade Bladeless Fan at S$20, down from S$499, the SK II PITERA Facial Treatment Essence in 230ml at S$10, down from S$292.12, and the Longchamp ÉPURE XS Tote Bag at S$50, down from S$655.
Shoppers are encouraged to plan their purchases ahead of the main promotional period, with the biggest wave of deals beginning at 8pm on 10 November.
Beyond discounts, Shopee is bringing back its Biggest Livestream Party of the Year from 30 October to 12 November. The event will feature personalities and creators including Ben Yeo, Lee Teng, Kim Chia, Bonnie Loo, Naomi Neo, Vivian Lai, Brankay, Emmtan, Omfgwen, Melody Yap, Sasa, Freddyjays, Mongabong, Fourealtho, Chloe Bryce, Poopa, Chsclara, Sheila Mandy, Livewithzoe, Agnesboo and Theclosetthieves.
Participating brands include Dyson, Hollyhoque, Dearlyla, Neonmello and Anticlockwise. Viewers can look forward to livestream exclusive price drops at S$11, discounts of up to 25% through Livestream Flash Vouchers, and creator exclusive bundles. Special shopping sessions are scheduled for 10 and 11 November.
Another livestream highlight comes from homegrown women’s wellness brand Moom and social commerce agency Confetti, which are teaming up with Shopee for 111 hours of livestream shopping. The collaboration comprises 63 hours of affiliate hosted broadcasts from 3 to 9 November, followed by Moom’s longest ever continuous livestream, lasting 48 hours from 10 to 12 November.
Produced by Confetti and streamed on Shopee Live, the 48-hour broadcast will feature rotating hosts, interactive games and community question and answer sessions. Shoppers can access Buy 1 Get 1 Free deals on all full sized Moom products and Shopee exclusive bundles at 40% off. Selected affiliate livestreams will also offer additional creator exclusive bundles and giveaways.
For shoppers looking for a bigger prize, Shopee is offering ShopeeVIP subscribers the chance to win an Aion V Luxury electric SUV worth approximately S$68,000. The giveaway runs from 30 October to 17 November. Every S$30 spent on eligible purchases during the campaign earns one chance in the draw, with the winner to be announced on 26 November. The Certificate of Entitlement, or COE, is excluded from the prize and must be paid for by the winner.
Shopee is also highlighting its Buy Today, Get Today service for shoppers who want their purchases delivered quickly. Eligible Fulfilled by Shopee orders placed before 12pm can qualify for same day delivery, subject to delivery slot availability.
The Shopee 11.11 Big Sale runs from 30 October to 17 November 2026, with major promotions starting at 8pm on 10 November. Shoppers can visit Shopee’s 11.11 Big Sale campaign page to browse deals, claim vouchers and check upcoming livestreams.
The campaign features Gurmit Singh as Phua Chu Kang, a character owned by Mediacorp TV Singapore Pte Ltd. Permission to use the character’s name and likeness was granted by Mediacorp TV Singapore Pte Ltd, which retains the copyright to Phua Chu Kang and all related names, likenesses and logos.
