American Ninja Warrior competitor and Parkinson’s disease advocate Jimmy Choi will be in Singapore to launch Warrior 24/7, an interactive exhibition designed to help the public understand the daily challenges faced by people living with Parkinson’s disease.
Spearheaded by Lien Foundation, the two-week awareness campaign builds on the 30 years of work by Parkinson Society Singapore (PSS) in supporting the Parkinson’s disease community. The roving exhibition will be held at the Singapore Institute of Technology (SIT) Punggol Campus from 31 October to 4 November 2026 before moving to City Square Mall from 7 to 15 November. Both venues will be open daily from 10am to 6pm.
The official launch will take place at 11.30am on 31 October at SIT’s W1 Forum on the ground level. Choi, who was diagnosed with young onset Parkinson’s disease at the age of 27 in 2003, will officiate the launch alongside his wife, Cherryl Choi. Members of the public can participate in the exhibition from 2pm onwards on launch day.
Known for his appearances on American Ninja Warrior, Choi has used his athletic achievements to raise awareness of Parkinson’s disease and share strategies for managing the condition. He reaches more than 400,000 followers on social media through motivational content about living with the disease. During the Singapore visit, he and his wife will share their experiences as a Parkinson Warrior and care partner.
Their visit also forms part of a wider awareness campaign involving healthcare professionals, fitness trainers and students. The couple will join local Parkinson’s disease advocate Edward Pang, who is also a PSS board member, and Philip Ommen and his wife and caregiver, Dawn Curreem, at a fully subscribed symposium attended by people living with Parkinson’s, caregivers, healthcare professionals and members of the public.
The campaign aims to encourage people with Parkinson’s disease and their caregivers to explore practical management strategies, connect with support services offered by PSS and participate in KEEP, or Kickstart Exercises and Empower Parkinson’s. Launched earlier in 2026, KEEP is a nationwide community support and rehabilitation programme for people living with the condition.
Parkinson’s disease is the second most common neurodegenerative disease after dementia. It damages dopamine producing neurons in the brain and can cause tremors, muscle rigidity and slowness of movement. People living with the condition may also experience non motor symptoms such as fatigue, apathy and depression.
In Singapore, an estimated 10,000 people are living with Parkinson’s disease, with approximately 400 new cases diagnosed each year. Despite these figures, public awareness of the condition and its less visible symptoms remains limited.
Warrior 24/7 aims to bridge this gap by allowing visitors to experience simulated versions of the physical difficulties associated with the disease. Conceived and designed by independent creative agency Kinetic Singapore, the exhibition was developed with input from Jimmy and Cherryl Choi, PSS, clinicians from NHG Health’s Tan Tock Seng Hospital, SingHealth’s National Neuroscience Institute and SIT.
The exhibition features seven interactive stations inspired by the real experiences of Parkinson Warriors and their caregivers. Specially designed activities and artefacts incorporate their stories to demonstrate how medication, rehabilitation and community support can help people manage the condition.
At the first station, visitors will attempt everyday dressing tasks while experiencing simulated muscle rigidity and reduced fine motor control. The second station explores tremors by challenging participants to handle utensils, demonstrating how the symptom can affect a person’s ability to eat independently.
The third station recreates the difficulties of moving on an MRT platform, including shuffling steps, freezing of movement and restricted stride length. At the fourth station, visitors will navigate a mock food court while carrying a tray of food, highlighting how mobility difficulties and anxiety can make multitasking more challenging.
The fifth station focuses on micrographia, a symptom in which handwriting becomes progressively smaller and harder to read. Participants will attempt writing tasks using a restrictive apparatus. The sixth station explores hypophonia, or abnormally soft speech, through an activity that simulates the difficulty of projecting one’s voice during everyday conversations.
The final station invites visitors to reflect on their experience and leave messages of encouragement for people living with Parkinson’s disease and their caregivers. Those who complete all seven stations will receive a specially designed key charm as a reminder of the community and the importance of understanding the condition.
Beyond raising awareness of symptoms, Lien Foundation hopes the exhibition will encourage people who recognise possible signs of Parkinson’s disease to seek medical advice early. It also aims to foster greater patience, respect and empathy towards those dealing with both visible and less apparent challenges, while encouraging people with Parkinson’s to connect with PSS for rehabilitation, mental health and social support.
The Warrior 24/7 exhibition will be held at SIT Punggol Campus, W1 Forum, from 31 October to 4 November 2026, followed by City Square Mall’s Basement 1 Green Square from 7 to 15 November 2026. Opening hours are 10am to 6pm daily, and visitors of all ages are welcome. Children and participants with mobility needs should attend with appropriate supervision.
Members of the public can share their experiences and support the campaign on social media by tagging @lienfoundation and @parkinsonsocietysingapore and using the hashtag #Warrior247.
