Korean beauty retailer CJ OLIVE YOUNG is bringing its curated selection of K-beauty products to Singapore with a seven-day pop-up at ION Orchard, offering shoppers an opportunity to discover Korean skincare brands, explore beauty trends and find products suited to their individual skin concerns.
Running from 8 to 14 October 2026, the SEPHORA X OLIVE YOUNG K-Beauty Edit pop-up brings the partnership to life through interactive skincare experiences, personalised recommendations and product sampling. The activation builds on the K-Beauty Edit’s launch at Sephora in the United States and Hong Kong in August, followed by Singapore, Thailand and Malaysia in September.
The collaboration combines OLIVE YOUNG’s knowledge of Korea’s fast-moving beauty industry with Sephora’s expertise in product curation and beauty discovery. The aim is to help consumers navigate the growing range of Korean skincare products and identify routines suited to their individual needs.
Singapore has become an important market for K-beauty, supported by growing consumer interest in Korean skincare and beauty products. Grand View Horizon projects the Singapore K-beauty products market to grow at a compound annual growth rate of 11.7% from 2026 to 2033. The country’s strong purchasing power and diverse international consumer base also make it a strategic market for introducing Korean beauty brands to consumers across Southeast Asia.
Located at ION Orchard Mall’s Basement 4, the pop-up features eight participating brands: beplain, BIOHEAL BOH, Cell Fusion C, Dr. Althea, HEVEBLUE, make p:rem, ma:nyo and REJURAN Cosmetics. A total of 24 products are showcased across four themes: Slow-Aging, Barrier-Support, Pores/Blemishes and Hydration.
Visitors can begin their experience with a self-guided skin assessment or book an on-site SKIN SCAN session for more personalised recommendations. They can then explore dedicated product zones highlighting key ingredients, product benefits and awards, helping them understand how different formulations address specific skincare concerns.
The pop-up also features mission-based activities that encourage visitors to explore the various curation zones while learning about the featured products. By combining educational displays with hands-on experiences, OLIVE YOUNG aims to make it easier for shoppers to understand the products and the considerations behind the K-Beauty Edit selection.
Visitors can also receive samples from participating brands to try at home, while purchase promotions through Sephora offer additional opportunities to discover the featured products.
Beyond the consumer experience, the initiative supports OLIVE YOUNG’s broader business-to-business strategy by helping participating Korean beauty brands increase their visibility, demonstrate their product offerings and reach new customers through Sephora’s retail network.
The K-Beauty Edit is also available at Sephora Singapore online and in stores, allowing shoppers to continue exploring OLIVE YOUNG’s curated selection beyond the pop-up period.
The SEPHORA X OLIVE YOUNG K-Beauty Edit pop-up runs from 8 to 14 October 2026, daily from 10am to 10pm, at ION Orchard Mall, Basement 4, Singapore.
