Audi Singapore Brings Formula 1 Experiences Across Singapore During Race Season

Audi Singapore and Audi Revolut F1 Team are bringing Formula 1 beyond the circuit and into the heart of Singapore this October with The Art of Influence, a race week programme featuring experiences across food, fashion, community sport, retail, entertainment and public viewing.

The programme coincides with Audi’s entry into Formula 1 this year and is designed to connect motorsport fans and the wider public with the team through a series of interactive experiences around the city.

The programme will culminate at Off The Grid by adidas and Audi, a motorsport themed experience hub at Funan from 1 to 11 October. Visitors can see the new Audi RS 5 Avant and Audi R26 show car, while appearances by Audi Revolut F1 Team drivers Gabriel Bortoleto and Nico Hulkenberg will also take place at the venue.

The Audi R26 show car will be displayed at Off The Grid from 29 September to 2 October and again from 8 to 11 October.

The Audi RS 5 Avant will be on public display at Funan from 1 to 11 October, showcasing Audi Sport’s first high-performance plug in hybrid model.

Located at Funan’s Level 1 Atrium at 107 North Bridge Road, Off The Grid will be open daily from 10am to 10pm. Visitors can take part in an interactive Audi Stamp Journey featuring four stations. Activities include the Lights Out Challenge, a race inspired reaction game, Know Your Driver, which tests visitors’ knowledge of the drivers, Gear Up, where visitors can take a selfie at JD Sports, and the bonus Grid Shot station at the Funan City Hall Underground Link.

Audi is also launching a Singapore inspired adidas x Audi Revolut F1 Team Fanwear Collection. The collection features a pattern inspired by Singapore’s cultural diversity, architecture and energy. It will be available at Audi House of Progress at 18 Cross Street, which is open daily from 10am to 7pm.

Another highlight is Audi’s Spot the Driver experience, which will take place at different locations over two weekends. Fans can follow @AudiSingapore on Instagram for live hints and clues to help locate the driver. Scheduled appearances will take place on 3 October from 4pm to 6pm at Funan, Fullerton Road and Bayfront Avenue, 4 October from 1pm to 3pm around Bugis and Haji Lane, 10 October from 1pm to 3pm around New Bahru and Robertson Quay, and 11 October from 4pm to 6pm around Chinatown and Lau Pa Sat.

Fans who spot the driver can take a photo and tag @AudiSingapore when posting on social media to redeem selected Audi Revolut F1 Team collectables, including stickers, team bands and merchandise vouchers.

From 3 to 11 October, the wider Art of Influence programme will connect fans with Audi Revolut F1 Team through activities across Singapore. Visitors can register through audif1.com to collect digital Team Cards by visiting selected locations, taking part in activities and engaging with campaign content online. The cards unlock collectables, rewards and entries into prize draws, with each unlocked card providing one entry for a chance to win a VIP trip to the Las Vegas Grand Prix for the winner and a guest.

The race week programme will also include several collaborations around Singapore. At Audi House of Progress, the existing collaboration with Burnt Ends Bakery will feature exclusive race week pastries and Singapore inspired co-branded packaging. The bakery collaboration is available daily from 8am to 4pm.

Birds of Paradise will also collaborate with Audi Revolut F1 Team on an exclusive GABICO gelato flavour inspired by drivers Gabriel Bortoleto and Nico Hulkenberg. The flavour combines vanilla, fig and mint chocolate with a chocolate topping and will be available at the Birds of Paradise outlets at Craig Road and Beach Road.

For fans looking to watch the Singapore Grand Prix together, Paulaner Brewery at Millenia Walk will host public viewing sessions during race week. The venue will feature a co-branded transformation, dedicated broadcasts, limited edition merchandise and a venue specific digital badge.

An adidas community run will also take place on race day, starting at Andaz Singapore at 7am. The 4km loop, created with adidas, World of Hyatt and local running clubs, will take runners along a coastal route to Funan, where participants can take a photo with the Audi R26 show car before returning to the hotel for refreshments. Registration is available through the adidas Running app.

The Audi Revolut F1 Team drivers will also make a public appearance at Funan from 8pm to 9pm, giving fans an opportunity to see Bortoleto and Hulkenberg in person.

Audi Revolut F1 Team Brings Formula 1 Into the Heart of Singapore