Guinness 0.0 has officially launched in Singapore, making the country the first market in Southeast Asia to offer the alcohol-free stout. The new offering joins Guinness Draught, Guinness Nitrosurge and Guinness Foreign Extra Stout in Singapore, giving consumers another way to enjoy the brand’s signature stout without alcohol.
Guinness 0.0 is designed to retain the smooth taste, balanced flavour and dark colour associated with Guinness. It can be enjoyed on occasions ranging from weekday lunches and after work gatherings to football screenings with friends.
Developed over four years by Guinness master brewers at St James’s Gate, Guinness 0.0 combines more than 260 years of brewing expertise with a cold filtration process that removes alcohol while preserving the beer’s flavour and character. The result features the dark ruby red appearance and creamy head of Guinness, with notes of roasted barley, coffee and chocolate.
From October 2026, Guinness 0.0 will be available at participating pubs, bars and restaurants across Singapore, alongside a nationwide retail rollout at selected FairPrice Finest, Cold Storage and Sheng Siong outlets. It will also be sold through e commerce platforms including RedMart, PandaMart and Shopee.
To mark the launch and the start of the new Premier League season, Guinness is also introducing the second chapter of its collaboration with Singaporean artist and illustrator Tobyato. Guinness is the Official Beer of the Premier League.
The Guinness x Tobyato Season Two collection draws inspiration from the rituals surrounding football, including pre match meals, choosing a jersey and conversations that continue after the final whistle.
The centrepiece is a limited-edition jersey featuring interchangeable Food Fan, Fashion Fan and Football Fan patches. Fans can customise the jersey according to their interests, passions and matchday rituals, creating a design that reflects how they connect with football and other communities.
The personalised jersey concept will be brought to life through selected Guinness roadshows, where fans can customise their jerseys. Details of participating roadshows will be announced on Guinness Singapore’s Instagram account, @guinness.sg.
Tobyato said the collaboration aims to connect different communities through shared interests in football, food and fashion.
The Guinness x Tobyato Season Two collection will be available from 15 September 2026 at selected retail, e commerce and on trade locations across Singapore. Fans can redeem a complimentary jersey with a minimum spend of S$55 on Guinness products at participating retailers.
