Klook Says There’s No One Right Way to Travel in New Brand Campaign

Klook is celebrating the many ways people travel with its latest brand campaign, “Get Your Travel Right. Klook It.,” which highlights different personalities, preferences and planning styles among travellers.

From meticulous planners who arrange activities months in advance to spontaneous explorers who prefer making decisions along the way, the campaign aims to reinforce Klook’s position as a platform for discovering and booking travel experiences.

The campaign brings the idea of travelling on your own terms to life through music, interactive experiences and a new visual identity system. Key elements include an original jingle and music video featuring Singaporean artist and creative director Benjamin Kheng, a Travel Diagnosis Quiz and the Klookmoji Universe, a collection of travel inspired visual icons created to extend Klook’s brand identity across different campaign touchpoints.

Kheng, who is managed by Cross Ratio Entertainment, created the original jingle for the campaign, bringing his musical style and playful personality to the track. Audiences can hear a first listen ahead of the full music video, which will be released on his Instagram and TikTok on September 28, 2026.

Designed as a musical expression of the campaign, the jingle is intended to be catchy and memorable while keeping Klook top of mind as travellers plan their next trips. The track will also feature in a surprise guerrilla activation on the streets, involving a dance troupe and live music.

Travellers can also find out more about their own travel habits through Klook’s Travel Diagnosis Quiz. The interactive experience features 10 questions based on common travel planning behaviours, including whether users prefer booking activities well in advance, making decisions as a group or leaving room for spontaneous discoveries.

Participants will be matched with one of six food inspired travel personalities based on their answers: Cheese Fondue, Meat Pie, Onigiri, Hotpot, Bibimbap and Banh Mi. Each personality represents a different way of approaching travel, ranging from highly organised planners to travellers who prefer to figure things out as they go.

After completing the quiz, participants can enter the giveaway through a form at the end of the experience. Eligible participants will receive a free McDonald’s treat, while five winners will each receive a $1,000 Klook Voucher. The winners will be announced after the giveaway closes on October 4.

The campaign also introduces the Klookmoji Universe, a visual identity system developed by BBH Singapore. It transforms Klook’s recognisable logo into a collection of playful icons inspired by travel and experiences.

The Klookmoji feature everything from hotels and trains to sushi, safaris and skydives, reflecting the broad range of activities and experiences available to travellers. The icons will appear throughout the campaign and encourage audiences to identify and share their favourite Klookmoji while creating a visual connection to the Klook brand.