Lazada and adidas are strengthening their long-standing partnership with the return of the adidas Regional Super Brand Day, giving shoppers across Southeast Asia first and exclusive access to the all-new adidas ZENBOOST running shoes, together with storewide discounts, vouchers and special promotions.
The annual one-day shopping event will be held on 18 August in Indonesia, Malaysia and Thailand, followed by Singapore, Vietnam and the Philippines on 19 August. During the campaign, shoppers can enjoy storewide discounts, stackable vouchers, bundle deals, free shipping and other exclusive benefits while exploring adidas’ latest range of footwear, apparel and accessories.
Headlining this year’s campaign is the launch of the adidas ZENBOOST, a new running shoe developed around the concept of “Comfort Energized”. Designed for everyday runners, the ZENBOOST features a full length Lightboost, also known as Boost+, midsole with a low-profile stack that delivers lightweight responsiveness, plush cushioning and enhanced energy return while maintaining a close to the ground running feel. The shoe is paired with a soft knit upper for comfort, breathability and versatile styling, while a Continental clear rubber outsole provides reliable traction and durability for everything from daily jogs to longer weekend training sessions.
Singapore shoppers can look forward to a range of exclusive offers on 19 August, including up to 50 per cent off storewide, special bundle promotions when purchasing two or more items and additional voucher savings. Customers can also stack LazCoins together with free shipping vouchers for even greater value. The campaign’s top spender in Singapore will also stand a chance to win a Samsung Galaxy Watch 7.
Ahead of the online shopping event, Lazada and adidas are also bringing the ZENBOOST experience offline by engaging local running communities through special activations in Malaysia and Singapore. The Singapore event will take place on 8 August at 7.45 am at the Marina Bay Sands Breeze Shelters in collaboration with Slow Flo Run Club. Participation is limited and registration is available through the Slow Flo Run Club Instagram page.
The adidas Regional Super Brand Day reflects the shared commitment of Lazada and adidas to make authentic products, rewarding shopping experiences and the latest collections more accessible across Southeast Asia. By combining exclusive product launches with digital commerce and community driven experiences, the campaign offers shoppers multiple ways to discover and enjoy adidas’ newest innovations.
The adidas ZENBOOST will be available exclusively through the adidas Official Store on Lazada from 19 August to 19 September 2026 in Singapore, Vietnam and the Philippines, while shoppers in Malaysia, Thailand and Indonesia will have access from 18 August. The exclusive launch gives customers the assurance of purchasing directly from adidas while enjoying the campaign’s special promotions and benefits.
